Make It Really Happen For Your Business 'Lap 2' Home Study Programme

A PERSONAL RISK-FREE INVITATION TO TAKE YOUR
BUSINESS TO THE VERY TOP - FROM PAUL GORMAN

Wednesday 10 March 2010

Dear Business Colleague,

It's taken over 26 gruelling months of discovery, creation, planning, live-participant testing, filming, recording, fine-tuning - and now -

It's launched!

This breakthrough Make It Really Happen For Your Business ‘LAP 2’ Home Study-PLUS programme finally puts an END to incremental growth in your business...

7 minutes from now you will have full access to the most exhaustive online £36,128.00 FREE BONUS package of 'Turbo-Charged' business-building materials and resources I've EVER put together, including:

My £7,000.00, 1600-page Gorman Ultimate Master's Library of biggest moneymaking strategies, marketing techniques, methods, philosophies and tactics - plus my best winning ads, sales letters, and email campaigns - plus MUCH more - all on the Make It Really Happen For Your Business 'LAP 2' web site

£1,000,000+ Ad and Sales Letter Gallery online - here are how 21 of the richest companies create campaigns that generate multimillions - and how you can too! (no matter what size - even tiny - your business is today).

The simple yet critical results tool that virtually guarantees you reach the top - Paul's Online Weekly Action Calendar

Paul's ongoing latest advice, suggestions, and strategy breakthroughs added online each month.

Success Strategies That Build Fortunes Million and billion pound/dollar CASE STUDIES revealed month by month.

PLUS… by post to you:

72+ hours (6-7 hours a month for 12 months) of DVD bonuses that capture the extraordinary LIVE process I take 20 committed business owners and professionals through to create quantum leaps in sales and profits - plus how I engineer a personal fortune for each participant...you see every suggestion, every nugget of advice, every problem, frustration and full-blown challenge solved, every question answered and every breakthrough celebrated.

DVD Extras that let you in on the secrets that'll make you thousands, or tens of thousands MORE each month - Paul's 15-minute live Hot Seats with each participant, plus private moments and advice with Paul before and after each live event.

AND...

Twelve, 60-90 minute, live "Lightning Round" teleconferences with Paul - and sometimes a special guest advisor - get Paul's £3,000-an-hour advice about your particular business or profession FREE!

That's all on TOP of the full set of 6 programme CDs you receive each month, plus written materials, and advice —this is the biggest, broadest, most powerful Home Study University of actual, live business growth EVER created.

And I've priced it at a truly low, monthly fee - it's less than your grocery bill - and there's a reason I'm being this 'generous' with you...

Announcing:

Paul Gorman’s Make It Really Happen For Your Business ‘LAP 2’ ULTIMATE Home Study-PLUS Programme...

“The most powerful home study programme in the world today for the 'little guy' committed to building a successful, leading, profit-bulging and cash-rich business or profession, and a personal life of real business achievement, fulfilment and financial freedom.”

For the first time—following a massively successful ‘LAP 1’ programme 18 months ago—you can now tap into—and profit massively from—the biggest and most important quantum leap in business achievement methodology I have created in 23 years.

Never before—ever, anywhere in the world, by anyone—has a business achievement programme been developed that makes it this easy, this practical, this rapid, and this certain that you will ‘turbo-grow’ your existing business—without the requirement to attend any live event—and actually achieve your greatest, most important desires, ambitions and goals for your enterprise, plus personal and wealth goals you want as reward from owning a thriving business.

Finally, this breakthrough Make It Really Happen For Your Business ‘LAP 2’home study-PLUS programme enables you—working in the comfort and privacy of your office or home throughout—to discover, apply and generate substantial business advancement and personal wealth, super-rapidly!

Get set to be introduced to the most powerful myriad of business-building methods, mind set and technology I’ve ever devised… get ready to reap rapid and ever-growing sales and profit breaks month-by-month-by-month!

The Real Business Achievement
Enigma Cracked For You

It's taken over 26 hard (long!) months, but I have now finally cracked the enigma that—until now—has left thousands of hopeful business owners desolate—still unable or unsure of exactly HOW to build a successful, profit and cash healthy, continually growing enterprise even though they are well-read, well-informed and fully determined entrepreneurs...

AND...even though the majority work hard, 12-16 hour days, six or sometimes seven days a week, put every ounce of energy and effort into their business—live and breath it almost 24 hours a day—yet still the majority (over 89 percent) do not manage to build an enterprise and business asset that'll even keep them in retirement—and that's often after 10 or 20 years or more of full-on effort.

Why?

Think about it.

How hard and long have you worked at your business so far? How successful are you? How rich are you?

For the majority of business owners I talk to, the answer is “Not enough!”

Now YOU will finally discover how to turn your enterprise into the guaranteed successful, high-profit, moneymaking machine that it inherently is ‘bursting at the seems’ to be.

If You're Ready, Your Business Certainly Is

As long as you are committed to your success… as long as you are serious about doing very well in business and creating a fortune from it…

As long as you are—today—driven sufficiently to insist on nothing short of shifting your business into sales and profit turbo-charge—driving it to the top (or very top) in your particular field—and enjoying the rich financial reward, recognition and power that comes to you from owning and running an affluent, innovative and fast-growing enterprise… a business that customers revere and competitors respect…

Then I invite you to join an elite worldwide group of entrepreneurs (of all size, shape and category of business and profession) in this extraordinary Make It Really Happen For Your Business ‘LAP 2’Home Study-PLUS programme that will rapidly fulfill your greatest ambitions in business and personal wealth goals.

Introducing: the most powerful business achievement programme on earth...

For the first time, you can now witness
—on DVD and CD—the masterminding and driving of 19 committed business owners
and professionals...

Month-by-Month...

To explosive profit achievement, recognition, reward and personal wealth they never dreamed possible until experiencing this ‘LAP 2’programme with me

I’m holding nothing back in showing you how to achieve the very same—or greater—levels of ‘hyper’ growth in this Home Study-PLUS programme!

I have NEVER revealed to this broad and transparent extent the exact process I take private clients through that results in them experiencing quantum leaps in growth, power, and prominence in their field.

I have NEVER shared to this extent my most closely protected personal wealth strategies that make business owners who apply them very, very rich.

I have also NEVER exposed the ongoing, month-by-month mind set, procedures, and processes I imbue business owners, their staff and sales people with that drives them to consistently - super-perform - in their particular category, and out-perform their competitors - day in, day out - week in, week out - month in, month out.

For the first time in 23 years, I am allowing you to be privy to this ‘private Gorman world’ as a Make It Really Happen For Your Business LAP 2 home study-PLUS participant.

Best of all, you get immediate access—within 10 minutes of registering, 24 hours a day—to the most exhaustive and powerful private client mind set mastery, marketing strategies, ‘Hyper-Growth’ tactics and optimization methodologies FREE BONUS resource I’ve ever dug so deep into my private files for— the entire resource is online for you now, completely categorized for your easy access to the most critical information you need right now to give your enterprise a gigantic surge in sales, and at each moment of your growth journey.

You watch me demonstrate to each live participant business how to apply the quickest and easiest growth strategies to his or her business, and then apply them to your own.

Month-by-month you get to be a fly-on-the-wall (watching the bonus DVDs) as I work with each business owner to drive his or her enterprise to massively geared-up sales, profits, cash flow, market dominance and net worth.

You watch what I do to create super-charged, moneymaking workhorses out of every business at the live sessions—then you adopt, apply and profit from the same techniques for your own.

Never before has a training methodology been created that makes it this clear, this do-able, this logical, and this practical for almost ANY fairly self-driven business owner or professional to actually turn their existing business into a rapid, unusual, wealth-generating success.

Get ready—starting right now—for sales, profit and wealth performance you and your business has never seen or believed possible before.

8 Breakthrough Phases That Drive Your Business Through The Achievement Roof

This is the ULTIMATE, 8-PHASE, mega-fine-tuned Make It Really Happen For Your Business ‘LAP 2’ Home Study-PLUS programme that finally makes it realistic for you—with my help—to take your revenues, profitability, cash and personal net worth to through the roof—or even to the stars—within just 12-18 months... working with the programme entirely from your office or home.

Plus, I have put together the biggest FREE BONUS collection of materials, DVDs, advisories, case studies, private company Hot Seats, Best-of Consultation Transcripts, plus 12 monthly live Lightning Round teleconferences—a real £36,000.00 worth of bonus materials for you—I have ever made available.

I am dropping virtually every other project for the next 14 months to ensure every live AND home study-PLUS participant actually achieves the highest level of ‘hyper-growth’—a level that will set you up for a lifetime of extraordinary business success and wealth.

I am investing a quite gargantuan amount of personal time and money into providing the most exhaustively informative, fascinating, broad, deep and—most important—powerful and tested business-building methodology the business world has ever been exposed to.

I want you to gain the absolute most from my effort, investment in you, and this ‘advanced’LAP 2 methodology.

So, if you are dead-serious… if you are ready to super-charge your business performance like never before, please continue to read this letter carefully now, register today, and begin your LAP 2 programme—within 10 minutes.

Here Are The Details

The entire, 13-month programme is being filmed by director Arran de Moubray (Arran has produced, directed, written and edited documentaries for BBC1 and Channel 4, directed large budget commercials for Nike, Mercedes, and Bulgari; and was commissioned by George Harrison for a year-long photography project) for a series of 36 DVDs I'm gifting you as part of the £36,000.00 free bonus collection.

This 'LAP 2' Make It Really Happen For Your Business is the largest programme I have ever created - and I'm putting my neck on the line for it, on film!

I absolutely have to help you and every other home study-PLUS business owner and professional create major sales and profit breakthroughs during these 'LAP 2' months.

If I fail to give you every ounce of mind set, business-building, strategy, marketing, moneymaking and competitor-beating knowledge and actual methodology you need to thrust your enterprise from where it is today, to the moon, or even to the stars, then the film project falls flat on the ground - and I lose face!

If you are at the point in business where you very seriously wish to grow dramatically (if you for some reason wish for only incremental growth, don't register for LAP 2!)...

Where you are not only 100% committed to your success and growth, but 1000% committed...

Where you have logistical growth capacity but don't know how to achieve rapid growth and market domination from it...

Or you're frustrated and stuck where you are, not knowing how to lift above and way, way beyond your current revenue and profit performance...

And you are biting at the bit to discover how to realistically achieve the kind of geometric growth I am famous for creating in private client businesses, and how to apply my most powerful strategies, tactics and moneymaking techniques to your own business or practice...

PLUS you relish the idea of actually watching the process I take each live participant through on the free bonus DVDs I send you from each month's live summit...

Then I invite you to join this Elite 'LAP 2' Home Study-PLUS programme - on a film, audio, written materials, and gargantuan web resource journey of discovery and action that will rapidly change your fortunes, make your enterprise the height of success you have always wanted it to be, and set you up for a lifetime of achievement and a level of personal wealth that will leave you financially free (abundantly) for life...as long as you actually apply what I'll show you each month (you'd be crazy not to).

My FRUSTRATION at the majority of entrepreneurial achievement
out there led to the most
critical business breakthrough I've ever created

I'm not boasting.

In fact, I'm admitting a failure of mine.

It took me far too long to understand WHY the majority of business owners FAIL to make much of their enterprise - even after years of work and bucketsful of determination.

Frankly, creating a programme, marketing methodology and systemized process that actually enables you to achieve substantial business and financial success on your own has been an enigma for years.

No one in the world has cracked it.

And I never cracked it until last year.

The challenge was this

Hundreds of thousands of 'how to' books, audio programmes and seminars are bought each year worldwide. Some (not all, by any means) contain good information and worthwhile business ideas. Some contain excellent information from business innovators and leaders who walk their talk.

Yet, very few entrepreneurs - about 2 percent - apply the information they gleaned.

Every book, audio set and home study programme claims to be effective. The fact is, none are. Or more accurately, the best are - to the point of around 2 percent.

That's NOT effective from where I stand!

The hard truth is this: Not one programme I have found - including, shamefully, my best until now - are actually acted on, applied and brought to fruition by more than about 2 percent of entrepreneurs left to their own devices.

This has frustrated me
to the point of explosion!

When you invest in almost any of my programmes, you are taken through an intense business-building training that provides you with the mind set, marketing, philosophy, concept and technique you need to create a business substantially larger than the day it was when you started the programme.

But very few - left to achieve it on their own - manage to apply and profit from the powerful approaches I reveal to them.

The 2 percent that do, create dramatic increases, impressive market domination, and invariably build small or large fortunes for themselves.

So I withdrew from giving programmes for almost a full year. Personally, I couldn't continue giving programmes that I knew hardly anyone would actually act on.

I became obsessed with creating a programme methodology that makes it realistic for a business owner like you—the ‘little guy’ who has a big idea and a big dream—to have access to a home study methodology that providesFAR MORE than ‘just’ marketing strategies and techniques, but includes EVERY critical facet of my success and wealth mind set, marketing skill, philosophy, technique, tactic and concept—right down to the tiniest detail of how it's actually achieved.

Plus make it almost automatic that they discover and develop the inner motivation, self-drive, self-confidence, and actual ability to do for their business what I am able to do for private client businesses - the reason most entrepreneurs fail to build outstanding enterprises, and fail to build fortunes.

Two Programmes Led To This 'LAP 2' Breakthrough

My work with the Business Millionaire group (December 2003 to August 2005) plus the first Make It Really Happen For Your Business group (August 2004 to July 2005) solved this enigma. I developed the most extraordinarily powerful home study programme methodology that enables the average business owner (the 98 percent) to actually achieve super stardom, generate ‘gold medal’ revenue performance, plus profit AND personal wealth results to a degree never before achieved by anyone, anywhere in the world.

It has been the most arduous, fascinating and revealing two years in my 23 years in business!

Here's what emerged:

It is almost impossible for an entrepreneur to break through the marketing, mind set, self-belief, and self-drive barriers that tether him or her without far different and more advanced—yet easy to adopt (‘easy’ is the key)—training, support and mentorship than you get from a 1-5 day programme—even my intense, 16-hour days, 1-5 day programmes.

Even monthly Hot Seat teleconferences help only slightly on their own.

It probably surprises you to hear me say that. Many of the business owners reading this have experienced a year or more of my Hot Seat calls and gained great benefit from them.

But, I'll wager that if I asked all those who've participated in these tele Hot Seats, only one or two percent will have actually and fruitfully applied the growth keys I gave them.

The rest will be doing incrementally more than they were a year ago.

Why is this?

It frustrates me that the majority of entrepreneurs settle for only a fraction of a fraction of the achievement they could easily make their own.

The truth is, unless you are among the two percent (or so) who inherently have these developed traits, I don't care how many training programmes you invest in, you will still find yourself struggling to achieve the growth and build the wealth you desire.

I used to be one of the 98 percent
who struggled to achieve

Just in case you haven't heard, I didn't have what it takes in the early days.

I had to learn the hard way. I made more mistakes than you'll probably have the opportunity of making in a lifetime in business (I made them big and fast!).

If you are not ALREADY at the top of your game, or a long way forward...

If you are not ALREADY wealthy, or well on your way to being wealth... then

The chances are, you don't have it, either - at least, not totally

It's not because you are less capable or less able to build a million or multi-million pound business.

It is because it is VERY UNLIKELY that you were brought up with an entrepreneurial, possibility-founded, money-abundant realisation and mind set.

The great majority of people are raised, and educated, to believe in limitation, hard slog, luck and lack.

My recent “Setting A Trap For Money In Your Business” letter revealed that achieving success and wealth for yourself have nothing to do with hard work, having to break through limitations, or relying on ‘luck’.

All the success, wealth and fulfilment you desire in business is right where you are, ready for you to accept and ‘take’ by releasing your talents and allowing your business to grow. But you don't believe or understand why this is true, so you spend your business life tethered by false limitation caused by erroneous belief systems.

Success, wealth, and real achievement are the
'fruits' of MINDSET FIRST
-- Then marketing

Powerful marketing is critical. In theory marketing (and logistics skills) are all you need once your intention towards the customer is right, and your product or service provides genuine value and benefit to the customer).

But... if marketing skills alone were actually all that's required to build an outstandingly successful, cash-rich, market-leading enterprise, why haven't you—and thousands of others—achieved it as yet?

Why didn't I achieve it in the beginning? If you have invested in even one of my audio programmes or Home Study sets, you know more about how to market your enterprise than any other one thousand businesses you care to pick out of the phone book.

No. Marketing alone
is not the answer

Here's what I have discovered it takes to virtually guarantee you will grow your enterprise into a million or multi-million pound, unstoppable growth success:

It takes a systemised series of in-depth entrepreneurial AND business development sessions spanning months.

The sessions have to begin with a deep and broad analysis of your business as it is today. Then they have to provide for you a powerful blueprint strategy of step-by-step growth leaps that take you from where your enterprise is today (no matter how large, medium or tiny, or how cash-rich or cash-poor) to the height of what you want to achieve market domination-wise, money and wealth-wise, success-wise.

Then they have to explain how you put in place an internal system—customised for your particular type of business or practice—that makes it virtually impossible for you and your staff not to achieve 2 to 10 times greater sales, or more, in a short number of months.

It takes mentorship. It takes driving forward and up every week by you, with ongoing input and advice from me. It takes accountability. It takes encouragement and motivation.

It takes no holds barred, 1000% commitment from you—and from me to you—to achieve worthwhile growth in just months, not years or decades.

But it can be done, and done surprisingly rapidly when you apply this advanced entrepreneurial and business training.

It takes an entire—and substantially comprehensive——series of growth processes and strategies, with specific steps and stages each and every month—not a short, one-off, 1-5 day event that leaves you in the cold the moment you get back to your office.

This is the secret ‘formula’ I discovered and developed that enables almost any business owner or professional, selling almost any category of products, services or treatments you can think of, to create dramatic growth and real wealth for him or herself.

This elite ‘LAP 2’ Make It Really Happen For Your Business Success, Wealth And Leadership ‘Hyper-Gearing’ No Failures, Achievement Programme is the super-advanced, in-depth home study training I have always wanted to make available—but frankly, never felt ready or able to, until now (I am talking about a considerably more advanced home study methodology than anything I have made available before—or anybody else has ever made available).

Finally, I have cracked the success, personal achievement and wealth code that releases your ability to actually create astounding growth—and it doesn’t matter what you sell, or who you sell it you—IT WORKS.

At last, I have discovered how—and what it really takes—for almost ‘any’ business owner or professional to participate in a training, mentoring and support programme at home or office that produces—almost identically—the level of dramatic growth achievement I am known for ‘pulling out of the hat’ for private client companies.

The missing pieces of the achievement code have been created, fine tuned and geared up to a level that excites even me!

This ‘LAP 2’ Make It Really Happen For Your Business is founded on last year’s Make It Really Happen -- (which produced more success breakthrough after breakthrough, large revenue increases, and permanent growth systemisation than anything else these business owners have tried... EVER (see their comments later).

The 8 Phases - Follow Them
And Get EVERYTHING
You Ever Want From Your Business

I have created an 8-Phase, 12 month, multi-medium home study training ‘mega event’ that will dramatically increase the size, revenues, cash flow, profits and market position of your existing business, and make you a considerably wealthy man or woman more rapidly than any other home study I have put out.

But, it's not all roses...
You have an active role to play!

What I have discovered—and what I have now, modesty aside, formed into the most powerful actual achievement and personal wealth development programme the business world has ever known—is nevertheless impotent if you do not now—today —1000% commit to your growth, your success, and your wealth.

I have—these last two years—developed the most powerful achievement methods you can tap into and use to create almost any size and wealth of business you seriously desire. But if you fail to do your part you will waste your opportunity... even with this mega powerful programme.

What is 'your' part?

First, 1000% commitment to your achievement. A no-holds, no-questions, no-excuses approach. If you have a minor, or even more serious set-back (which three of the first Make It Really Happen group did), then your approach—with the programme’s help—must be:

“Good! All this set back is, is an opportunity
for me to clear out an approach, or staff member, that doesn’t work, and to find a better, more effective, more lasting approach, or to recruit a more talented and committed staff member.”

And don’t worry, I won’t allow you to have a serious set back; each growth step you create is structured to be low or no risk (full instructions are provided about how you achieve this).

Put differently, the secret is to create high upside leverage; low or no downside financial or logistical risk, every step you take.

NOTE: You listen to and see (on the free DVDs) the masterminding process I take each live participant through to solve every challenge or frustration they experience. You also see and benefit from the immense brain trust of the peer group helping and advising each other business.

It's incredible!

Believe me, your ‘live’ peers at this level of committed programme are like having a board of high-level directors constantly at your disposal, helping you through every stage of your growth. You won't find a group of business owners and professionals who understanding more about you, and what you are going through as an entrepreneur.

You'll tap into more successful ideas drawn from cumulative decades of business expertise than you'll probably EVER be privy to again in your career. This ‘LAP 2’ group are phenomenally smart, experienced and generous in helping others succeed to the same high level.

Second, you must commit (to yourself) to acting on the 12 monthly, ‘drive-your-business-growth’ home study CD, DVD, materials and web resource Sessions you receive.

This is critical to your greatest and most rapid growth achievement.

Yes, it involves a commitment of time and action by you, and your staff.

But that small, monthly investment repays 10, 50, or 100 times every month as you mastermind ongoing actual growth, sales and profit leaps, driving and preparing your enterprise for the next substantial level of revenue and profit performance each step.

It's interesting. When Jamie Baulch (UK 400 metres Gold Medallist) and Anna Hemmings (UK flat water canoe Gold Medallist... by the way, Anna just won TWO new gold medals!) spoke at my Advanced Marketing Protégé Programme, they shared with the group how they think nothing of regularly traveling the length and breadth of the country, and abroad, to attend meetings, trainings, coaching.

Why? Because they are committed to their success... They are 1000% committed to dominating their fields THEIR COMMITMENT AND ACTION IS WHAT MAKES THEM

GOLD MEDAL CHAMPIONS...

Your commitment and action will likewise make you a ‘gold medal’ business achiever

Almost all high achievers (not just business achievers) do the same. My friend Theo van Dort—walking around with £9.4 million in his pocket—was one of the very few entrepreneurs who continued to travel the most, attend more events, and apply more of what he learned to every enterprise he was involved in.

Why? Because he was a high achiever. He refused to ever perform or conduct himself at a lesser level.

Doesn't that tell you something profound?

You bet it does! Theo (who very sadly recently passed on) was always fully committed, fully proactive, fully willing to jump in his car or on a plane to get to an event or meeting of importance anywhere in the world.

You must adopt the same attitude if you also want £9.4 million in your pocket, or whatever large amount you want.

Learning, driving your business, masterminding opportunities, solving problems, creating growth leaps... all of this is not achievable while you’re churning away ‘in’ your business.

It is only achievable when you devote time to a business-building education that will enable you to imbue your enterprise with strategies that almost automatically attract far greater numbers of customers or clients to you, and drive your revenues, profits, cash continually and substantially upwards month after month after month.

It is this working ‘on’ your enterprise AND YOUR MIND SET that creates certain growth.

Even if you are a tiny business, and have to for a short while continue to work ‘in’ it during a period of new growth... that is okay (and quite normal for many small business owners).

But it is critical that you invest some time on a business growth education and support system that will quickly lift you above the need to continue working in whatever it is you sell... and really not getting anywhere worthwhile.

My suggestion: you will benefit most by taking one day per month to listen to or watch each month's materials - like the live participants are doing.

That's what champion achievers are made of. That's what you prove you are made of when you commit to these 12 monthly home study sessions. I can predict your success when you commit to actually implementing the specific growth activities the home study reveals each month—which is the third part you must play.

If you will commit to these three parts—and believe me, you receive the most powerfully effective business growth instruction, materials, advice, support, drive, mentorship that has ever been created by me or anyone in the world... plus occasionally a ‘kick from behind’ from me if I think you are not optimising your opportunity—then I welcome you as a home study participant in the most formidable business-building journey of actualised achievement you will experience in your entire career.

The bottom line: You cannot fail to grow considerably these next 12 months as long as you don't fail yourself.

The reason is this: You will never—from anyone, anywhere in the world—receive this level and depth of business-building education, methodology, support, mentorship, and powerful marketing technique that will actually drive you and your enterprise through the revenues, profits, cash and wealth roof.

TAKE A LOOK:

...12 months of strategy-setting, marketing makeover, brilliant tactical manoeuvring, powerful cash flow engineering, rapid revenue and profit increases, logistical build-up, staff handling, competitor out-witting, problem solving, and opportunity achieving—with my continual advice, guidance and mentorship in the most comprehensive and broad CD, DVD, material and web-based home study programme ever created:

PHASE #1: Initial Mind Set and Opportunity-Identifying Session—In-Depth Questionnaire.

You start with an intense—it's highly revealing—exploration of your business as it is today, how you achieve the level of revenue you are currently doing, and—most important—the opportunities your business harbours to generate considerably greater sales, profits and market leadership.

You listen and watch me explain how to do this on your first set of CDs and free DVDs. I've just finished filming an additional, special segment for you, to share with you what I look for when I interview a business owner, and how I extract from him or her the critical information I'm looking for—that even they don't realise are the ‘key drivers’ that will lead them to achieve dramatic leaps in revenue and profit performance.

I have not before revealed this amount of detail about the specific process I developed and refined over twenty-four years to identify a company's truest and greatest hidden assets and performance levers.

Every company's got them, yours included. It's just that hardly anyone knows what they are, or how to release them.

This first extraordinary, 2-day CD and DVD session is worth £10,000.00 to £1,000,000 or more, alone... it contains the entire secret you'll use to identify and create your million-pound or multimillion-pound roll-out strategy.

Notice, I said a minute ago “the opportunity ‘you’ have,” not what your ‘business’ has.

This is very important for you to understand.

All opportunity lies within you. You are the key. You are the visionary, the innovator, the creative individual with dreams and plans for the evolvement of your enterprise.

The entire secret of substantial business growth is actually all about you, not 'your business'

That is why one individual, like Richard Branson let's say, is able to launch and make a success of an airline business, when others like Euro jet (the Kent based, cut-price airline) fail.

Is it - the airline business - that becomes a great success, or fails?

No, it's the individual running it!

So your initial business exploration and opportunity identification is more about you than your business. Certainly, you want to and need to understand your business from a ‘Gorman’ perspective, but you also want to understand yourself from a ‘Gorman’ perspective!

I want you to better understand and revere what inspired you to start your enterprise, what drives you, what holds you back, and what you truly want from business and from your life, and why it is critical to your success.

Then you'll find you are suddenly able to kick-start the process of drawing extraordinary success to yourself, no matter what type of product, service or treatment you sell.

NOTE: Sometimes this exploration process will unearth a longstanding desire you have to start a different business.

It happened on the last Make It Really Happen. One participant who was selling watches -- and hating it -- decided after we had talked about what his real, deep-felt passion in business was, to start a niche travel company that specialises in rejuvenation holidays to Kerala, the paradise south-west corner of India.

Quite a difference!

But watching this man come out of his ‘shell’, learn to believe in himself and his dream, and see the vision of his travel company take shape was—and is—a marvelous thing.

The company is now on the verge of booking the first trips, and this man is happier, more fulfilled, and sees a greater and more glorious future than he ever has in the past.

Let me say, entirely changing your business is unusual (all other participants grew their existing businesses), but I want to warn you that it is possible, and occasionally advisable if running your existing enterprise leaves you unfulfilled.

The reason?

You must be passionate about the product, service or treatment you make available if you expect to build a substantial, dominating business asset and personal worth.

You must enjoy what you do. Only then can you do it well. Only then will you be able to extend the value and result that makes customers flock to buy from your business.

PHASE #2:You Listen To and Watch The Process As I Take The LIVE Participants Through Their ‘Hyper-Gearing’ Strategy-Setting Sessions At The 2-Day Kick-Off Event We Did 15th, 16th November, 2005.

Here is where you see first-hand how to dig revealingly into your existing business activity, analyse every important detail of what you are doing, identify your greatest and most rapidly achievable opportunities to hyper-blast your growth, then set the strategy that will systematically drive your enterprise forward and up week by week by week.

These intense, 2 days of strategy-setting development sessions you witness show you how to form your own million or multi-million revenue increase blueprint.

I help you identify and set in concrete the precise roll-out plan, every philosophy, and marketing tactic and technique you should put into place to achieve your goal, plus a contingency plan if any part of your blueprint fails to deliver results at the height of performance I show you to expect.

These are two exhilarating days that will change the entire way you understand, approach and drive your business.

Multi-Million Pound Mega- Strategies Revealed

The opportunity of watching me work directly with twenty different businesses creating million and multi-million pound master strategies is a business-building education that is realistically worth a minimum of £5—£30—£100—£300 million or more.

You watch exactly how it's done.

You watch me analyse each different business, one by one, and quickly unravel a—so-far hidden—but now emerging master strategy that runs into millions of pounds of new growth.

You watch me dig deep. You watch as I often have to ‘prise’ opportunity out of the business owner—not that he or she isn't pulling at the leash to see it, just that people are not used to thinking with an entirely unfettered mind.

When they do, opportunity leaps out in front of their eyes like a rabid hound-in-a-box.

You see the “Aha” moment on almost all of their faces, as they suddenly ‘get’ the opportunity, and realise it always existed for them!

First watch how it's done,
Then do it for your own business

The reason I've decided to share this extraordinary strategy-setting kick-off event is that I want you to understand you and your business at a deeper level, a level you've probably never thought at before.

Plus I want you to understand the values, benefits and advantages you make (or don't yet make) available to your customers or clients.

As you them, your mind will start whirling with potential for your enterprise. You'll identify tens of thousands, hundreds of thousands, and millions of pounds worth of untapped potential your business has hidden in it, and available to it, right now.

I also want you to understand your logistics, and when you might want or need to expand into larger premises, hire additional staff, invest in further machinery… whatever.

Then you'll identify the one to three strategies that fit your individual business, that will unleash the quickest, easiest, and greatest immediate sales growth, plus a entire roll-out strategy to produce your 'big' breakthrough over the next 13 months.

You discover how to create the most powerful marketing and positioning, with an Action Plan For Month #1.

A detailed Action Plan.

That's the key. You and your staff need a day by day, week by week, clear-cut set of activities to perform, and a rigid commitment to performing them by each target date you set.

I will show you how to code, track and compute every activity and the result it produces, so that you quickly discover which activities generate the highest and quickest sales and profit increases for your business.

As you now realize, by ruthlessly demanding the highest performance from every activity, every pound and every effort you and your staff put into your business, you rapidly discover the one or three or five activities that attract multiples more customers and multiples more profits than others.

For the same marketing expenditure and the same effort you are putting in now, you can engineer up to 10-fold higher sales and profits, often more

This potential—it is lying in your business right now; it always has done and always will do—is what I show you how to look for in this first, 2-day Home Study-PLUS session, and you'll find more than one!

This business and life-changing, kick-off session will provide you with a critical roll-out Plan of activities to perform during the first four weeks, realistically planned so that you and your staff are not overloaded, but optimized to enable you to almost instantly move your business performance forward and up by a meaningful and exciting increase in sales this first month.

Plus you receive up to 20 additional, finely detailed master action plan blueprints from my sessions with the live group. This is like being given the keys to a major gold mine, with permission to mine as much as you want for the rest of your life!

There are hundreds of broad, fascinatingly powerful yet simple strategies that reveal how to rapidly add tens or hundreds of thousands of pounds to your sales charts. Never again will you sit and wonder how to grow your business, how to identify and ethically exploit its greatest and most rapidly achievable opportunities, or how to quickly elevate to a position of leadership and wealth in your field.

Hundreds of answers and brilliantly simple but powerful tactics are contained in these kick-off CDs and DVDs.

Get ready for one of the most mind-expanding, money-making, intellectually fascinatingly, success and wealth-building days of your entire business career.

PHASE #3: Watch the analysis of Month #1 results for the live group, and how they are ‘driven’ to grow and to optimize their sales and profit performance right from the get-go.

Critically, you watch as I make each live business owner accountable for his or her performance during the month.

This is where the buck stops. This is all about actual, meaningful performance—nothing less!

The accountability segments I take each business through—which you go through each month for yourself—is your, your staff's and your business's bottom line yardstick of performance.

Like Jamie Baulch and Anna Hemmings said, you always have to know how you are performing, what to improve, and by what measure you need to increase performance.

This monthly process of accountability, and measuring your performance, and having me has proven to be an almost priceless benefit of Make It Really Happen For Your Business programme.

Watch as I get the live group to suggest and help each other create ways of increasing every important element of their performance, and masterminding more strategy and additional techniques each and every month, then apply what you see the live group do to every area of your business you want and need it most.

I didn't tell the live group until I ‘hit’ them with it, but I upped-the-anti for this filmed, ‘LAP 2’ programme. What I developed will finally drive you to super-achieve, not by incremental levels, but at champion, millionaire levels, month-after-month-after-month.

Let me assure you, as you watch this team of committed business owners, and you have a mentorship, coaching and support Home Study programme working for you at this deep and broad level, nothing can stop you driving your business forward and up by dramatic increases that not one in a thousand 'average' business owners will understand or find possible to achieve.

PHASE #4: 11 further, monthly, full day live events on CDs and free DVDs to really drive your business... to ensure you achieve, grow, out-compete, continually engineer and accumulate cash, substantially increase revenues, build profits, establish large, tangible asset value, and create personal wealth, freedom and power from your enterprise.

I am not going to attempt to describe Meetings #4-13 because they are 'group' led. Each session focuses on the live group, and what each member individually needs most that month.

You witness a wealth of hard core, fast-paced strategy-building, marketing methodology, encouragement and motivation, problem solving, my best-reasoned answers to marketing and mind set questions, the 'Gorman' mind set, plus... well, you'll see it as you get it each month!

For instance, one month there are dozens of questions on how I write ads, sales letters and emails, and you'll see me flow out copy live for the group every time they need it. You will get hundreds of ideas for your ads, sales letters, brochures, web pages, emails,plus your salespeople.

You might need further explanation of an approach you have tested, and now want greater results from. You might have tested a number of approaches and now want suggestions on which one has the greatest likelihood of rolling out and producing big business.

You might want my advice on how to out-wit a competitor who fancies his chances against you. Or a competitor who thinks low pricing is the way to dominate your market and out-do you (he's wrong in 99 out of 100 cases).

You might want—and probably will at some stage throughout the 13 months—my suggestions on staff, logistics, advertising, merchandising, brochure creation, building a powerful conveyor belt strategy for your particular business, web landing pages or fully fledged sites, email marketing… whatever it is, will be covered for you… in practical, results-oriented sessions that will give you concrete answers and concrete methodology to go back and implement.

Read the comments by the first Make It Really Happen... group to discover how critically valuable these monthly live events were to their achievement. You'll find them to be the same priceless value in actual bottom line, substantial growth achievement and performance.

FREE BONUS PHASES 5-8

FREE BONUS #1 (Phase 5): Private, Participant-Only Make It Really Happen For Your Business Gorman ULTIMATE Masterfile Resources Library Web Site.

I have scoured deeper than ever into my private files to make available to you the largest collection of marketing resources, ads, sales letters, brochure copy, web copy, email campaigns, complete conveyor belt marketing campaigns, million pound strategies, actual marketing techniques that blew competitors deep into the dust, private consultation transcripts, brilliant marketing solutions transcripts, and a complete wad of tactics and actual copy not a person in the world before has seen (apart from the private clients I created or wrote it for, and me).

This private Make It Really Happen web site is your 24-hour, 365 day growth hub. I'm also adding last-minute thoughts, ideas, strategies, and solutions to the site each month.

This is a LIVE Gorman resource that, modesty aside, is worth ten times the entire Home Study programme on its own.

Use it!

By the way, the ‘brains’ behind the site is Ed Rivis, founder and managing director of Sumatrix Ltd. I consider Ed to be one of the most brilliantly talented thinkers, innovators, designers and educators of hard core revenue-generating web site design in the world today.

You'll ‘meet’ Ed on the CDs and DVDs you receive each month.

You'll also discover some of the most powerful and little-known secrets of how to make the web work BIG time for YOU simply by having private access to it, and watching and emulating how it works.

FREE BONUS #2 (Phase #6): Gain In-Depth, Niche Advice And Methodology From My Hand-Picked Panel Of Experts.

Over the years, I have met and ‘harboured’ a panel of niche experts in their various fields, who I personally go to when I require specific, highly focused, bottom line advice or method or service. I consider this panel to be individually the best in their field in the world.

Personally, I don't like messing about. I haven't got time nor inclination to seek advice from anyone less than a true, demonstrated-by-results expert, or wizard in his or her niche.

My telephone and contact list of such friends and experts is probably worth a million pounds alone to every business owner who has even the slightest idea of its worth.

I bring some of these experts to various monthly live events. I want you to benefit from their expertise, their vast bank of niche knowledge and methodology that you can tap into for extraordinary additional advice in critical areas of your growth.

To give you a taster: They include Yashwant Patel (world high achievement expert; Yashwant works by almost magically identifying and having you ‘release’ your inner, unlimited self), Ed Rivis (who I've already introduced, for web design and traffic secrets you won't get from anyone else), Jonathan Clark (originator of the HGE method -- Hypno Generic Evolution -- that is creating astonishing self-worth and self-confidence breakthroughs for business people with fears of success, fears of failure, and success blocks that have never been shifted until HGE)—plus other business high-achievers you'd sell your mother to meet and spend time with (I'll announce each to you as we go on).

The original Make It Really Happen group were gifted time with a good number of the experts I'll introduce you to, and gained an immeasurable additional and tangible value as a result.

You'll be meeting these and more.

I consider this panel of experts to be playing a major part of the success and wealth achievement we'll be creating for you. You'll agree as you meet each one.

FREE BONUS #3 (Phase #7): 5-20 Minute Additional DVD Footage Each Month With My ‘Behind-The-Programme’ Comments, Ideas, Marketing Suggestions, Solutions, And Latest Breakthroughs I've Masterminded For Private Clients (often with names of individuals and companies disguised).

I have agreed to allow the cameras to follow me before and after each live events so that you can catch the benefit of my spontaneous thinking, mind set, ideas, suggestions, commentary about members of the group and what they're doing, or how they're doing it... and on and on.

If you knew me, you'd know I never switch off. I don't do an event, switch on for it, and off again the moment it finishes.

My mind is continually creating spins, nuances, breakthroughs, ideas, enhancements and innovations for you and every participant, and for the programme itself.

That's one reason I never set a programme methodology in concrete. I never use a script of any sort. I hardly ever use prompts.

I intuitively know how to create dramatic growth for virtually any business or profession you set in front of me but I can't explain that to you—except generically.

My mind is continually working for you—as a Home Study participant too—evolving ideas for you, innovating for you, thinking up brilliant headlines and ultra-persuasive yet ultra-ethical copy for you—and it is far more powerful for you than it ever would be if I had every element of each event planned and set in concrete.

You'll see this in action, and you'll gain great and instant benefit from it each and every monthly event CD and DVD I send you.

But because my mind never stops working, you normally MISS OUT on the benefit of all my subsequent after-the-live-day thinking, ideas and suggestions.

This time you won't!

The cameras will stick by me before, during and after each monthly live event, plus occasionally when I am in my office (or elsewhere) and want to capture a flow of ideas on film for you and the group.

WARNING: Many or all of these off-the-cuff films will be guerrilla-style productions because Arran has insisted that he or one of his crew jump almost whenever I ask them to start filming.

There won't be time for lush production -- it's a matter of ‘capture it, or lose it.’

So don't expect Hollywood production. Do expect to receive and build up over the year a complete, Gorman DVD set of critical behind-the-scenes, private ideas, methods, techniques, philosophies, concepts, marketing manoeuvres, twists, turns and spins that normally only the highest paying private clients gain the benefit of (because I talk with them weekly)—that are worth tens of thousands, hundreds of thousands, or millions of pounds in additional revenues to your business as you roll out your Make It Really Happen growth strategy.

By the way, my fee for one-to-one consultancy is £5,000.00 per hour. Even if you halve that figure, and halve it again because you receive DVDs rather than me in your office personally, these 12 hours of DVD private ‘time’ with me are a £15,000.00 value.

I expect you to gain a priceless, additional, Masters Business-Building Education and series of incredible insights from this additional free bonus DVD collection.

Please use every minute of my filmed insights to your greatest immediate and ongoing financial gain.

FREE BONUS #4 (Phase #8): You receive two individual company consultations filmed with me each month, 15 to 20-minutes duration each, on DVD.

I'm taking a different two companies in the group each month through an often gruelling, hard line, opportunity seeking, ‘boot camp’ consultation to unearth and unleash even greater and more immediate growth leverage—and capturing every minute live on film.

I'm adding these filmed consultations as a free bonus to you as a Home Study-PLUS participant, for three purposes:

One, it provides you with high-octane ‘private’ insights with me. It's your opportunity to watch me fix my mind on a business for 20 or 30 minutes, and ‘work’ it.

And... if 15-minutes sounds short to you, you don't know how I work! Private clients get the best from me by allowing me to be spontaneous, instantly flowing ideas, solutions and copy to them.

No time wasting niceties! I jump straight into the Hot Seat session, and ask the business owner what information he or she most wants from me, then give my best-reasoned answer or suggestion, specific advice, methods, or practical philosophy.

It's all captured on film for your timeless record and resource.

You'll receive 20 of these bonus filmed ‘boot camp’ consultations on DVD over the 12 months.

You can't even attach a price value to this DVD set when you consider the astoundingly broad range of questions I'll be answering, the dozens and dozens and dozens of challenges, blocks and fears I'll be breaking down and creating solutions for, and the pure magnitude of marketing specifics I'll be revealing as each company asks its own specific questions.

If I was going to make this 12-18 hours worth of DVD consultations collection available to any other than Make It Really Happen LAP 2 live and home study-PLUS participants (I'm not), I would price it a bare minimum of £3,000.00— and it would be worth every pound of that price, and more as long as the marketing methods and solutions it reveals is actually acted on.

You get it FREE.

FREE BONUS #5 (Phase #9): Twelve, 60-90 minute Live Hot seat And Lightning Round Teleconferences, one per month.

I have arranged for you to have twelve, live Hot Seat and Lightning Round teleconferences with me direct—one per month.

This is a £3,000.00 value every month (my telephone consultation fee is £3,000.00 per hour)—a real additional £36,000.00 programme bonus.

One thing.

If 60-90 minutes sounds short for ‘all’ the Home Study-PLUS participants, it's not. It is a good time allotment to answer six or ten specific questions—any more and it would become unpractical to actually apply the information I share.

A tremendous amount is covered in each of those 60-90 minutes.

It's a £36,000.00 additional value I insist you receive because I have discovered without it you will not achieve the very highest actual growth and wealth you'll realise your organisation is capable of achieving during this period, and then far beyond.

Now, before I tell you what I have to charge for this major programme...

Here Are SOME Comments From Participants Who Have Just Finished The Original Make It Really Happen For Your Business

NOTE: Against my initial advice, five of the original participants have signed up for this ‘LAP 2’ live programme! They begged and pleaded with me to be part of this “LAP 2” filmed event because they know this multi-medium methodology will produce even higher growth results than even the first programme achieved.

“It’s been a real roller coaster 12 months, I've hired people, fired people, had my picture in the paper every week, but the end result is pretty good. I did a snapshot on 31st July 2004 which was 12 months ago, I was turning over £438,658.00.

“On 31st July this year, 12 months later, we had turned over £709,770.00. The gross profit we made on that was £382,000, an increase of £169,000.

“Interestingly, my bank balance that day we started was £9450.00, that's how much the company had in the bank. We've now got £49,662.00 so that's increased quite dramatically. The biggest increase is forward orders... we have £155,000 worth of forward orders... in February it was sitting at £18,000 forward orders, so if you look at February from £17,000 to today, or the end of July, it's gone from £17,000 to £155,861, that is huge. And it's a position I don't think I could ever have dreamed of... Customers just seem to be coming through the door waving money at me!..

“This programme has been a great experience. I’ ve got so many notes I could probably write a book. I didn't hit the million but if I hadn't had those bad three months I bet I would of done, so I am going to give myself a 9/10 for simply not achieving targets, but the course is 10/10. I have learnt more in 12 months than in one lifetime, and I am looking forward to whatever is next that will suit me.”

Paul Osborne
Managing Director
The Kitchen Gallery Ltd

“A great year and a lot of personal benefits, a lot of things I have done personally are moving the business up to the next level and putting the infrastructure in place. My biggest breakthrough is mindset. I feel I have the tool kit to do everything, and coupled with the other things like the Alpha Mind Method, a fantastic year, so thank you...

“I do understand how important institutional marketing is to our business especially when other people do it as it gives us a possibility for advantage! The half a million as increased profitability. We had a couple of months hic-up, when we switched our website over we lost quite a lot of business, but it's all up and running fine now. We certainly will make it to multi-millions. Thank you!”

Ivor Blatchford
Managing Director
Insight Security Ltd

“Our company has grown beyond our wildest dreams this year and I think principally because of being here and learning lots of new ways of doing business. Having a decent website has helped, it's given lots of hits and sales already.

“Alpha Mind Method was definitely my biggest breakthrough, I know it's called Alpha Supply, I actually call it energy Supply. I think it helps with brain energy... when you’re older you get brain fag! I love meeting Max and the way he told me I am everything I need to be right now... all the participants were lovely. I am now going to be a great writer of reports and lots of copy in all advertising. We are looking for a warehouse suitable for our needs... We thank you Paul, very much indeed. We started at £850,000, now we are about to do £1.6 million, and we know how to keep it going.” (Liz)

“I booked Liz onto this course, as I didn't think I would be able to cope with it, but you have lead me along wonderfully well. In selling, I didn't think there was a lot I needed to learn but there was, the greatest thing was the mindset. You showed me that anything was possible so I have been setting the scene for the last 12 months. It's fantastic, we have this presentation to the Welsh assembly and there are not many people who can get that, but it's all booked for 21st September because of you. Every MP, AM and planning officers.

“Regarding advertising for staff, I have always controlled everything, now I have a business where people do the work and I look after it.

“What has put our company on the map, from an £800,000 to £1,600,000 business is selling the baubles to the rich. We have doubled our turnover in one of the worst times in the furniture industry. Our best year ever and I put it all down to you.” (Bill)

Liz Williams and Bill Fyth
Directors
Pine Direct

“Brilliant year! The telephone calls we had were invaluable, the meetings have just got better and better... I feel more confident and not like a fraud that just got lucky! Being around people like this brings your confidence out. I feel like a businessman now even if I don't look like one!

Good growth. The academy of professional estate agents has completely changed, and the place in Cyprus is fully running now too, so some sun too! 10/10. We were doing about £90,000 a month when we started the Make It Really Happen, now we’re doing £160,000 a month, £1.92 million... and I know how to get it to over £4 million.”

Grant Marsh
Managing Director
I.C. Office Solutions Ltd

“Money wise, we have gone from £7-£12,000 a month to a steady £21,000 a month... we have got ourselves systemised... we have the ad and letter working, and the report has been written. We can regularly hit £21,000 a month or more, and build from there. It has been good and enjoyable, and will kick-in in more and more as we continue to use it. We have gained the confidence to go out and do it, the mindset.” (Rob)

“Being here has saved our business. It is a major investment for the future... I give myself 10/10, it saved our business, and of course we now have long-term value.” (Nicky)

Rob & Nicky Mills
Feature Flooring Company Ltd

“Revenue wise, we are up 83%. I can see now where we want to go and how are going to get there. I would not have got the other (second) practice if I wasn't here. When I first started, my aim was to get David out of the practice... I wanted to turn his job into a business...

“I now know the method of how I am going to get there, I am in control. The Alpha Mind Method taught me how to be a channel for abundance.”

Jeannie Monaghan
The Buxton Dental Practice

“Over the course of the year we have increased our revenue 2-2.5 times... Profitability wise, we were making a loss before the programme. When I look back I think, ‘where did all that money go.’ So we are in business now on the web development side and I have the coaching business to look at too...

“I think for me, as well as some fairly simple techniques, a lot of it is to do with the mind and I am more confident with giving higher value at higher price...

“The Alpha weekend reinforced of lot of thinking I had been going through. It's taken a lot of stress out of stuff as well. A couple of months ago, I was worrying about people not paying there bills, now I think ‘sod them’ if they don't pay a bill it's their problem not mine. I don't owe anyone any money. That's all been built up over the course of the year. I give myself an 8/10 as I have made leaps and bounds in some areas, I have to become more aware of the opportunities available. In terms of the course 10/10.”

Steve Bower
Managing Director
7 Comms Communication

“In the last 12 months our turnover is up by 162% and our customer base is 200% up and growing. It has really helped us work out the front-end to back-end methodology, especially on T.V...

“Publishers and suppliers are now coming to us as they can see what we have done with other products and they’re giving us exclusives... it has given us integrity and creditability. They are actually coming to us without us begging... it has been a roller coaster but incredible. Rating overall 10/10! Thank you!” (David)

“We have taken on extra staff, which was a big step, it's hard to take that step and give up what I was doing. We have upgraded our computer systems, we have Rapport, and now need new premises! 10/10.” (Pam)

David & Pam Graham
Directors
Everlasting Books and Music Ltd

“We started in a bedroom in my house with 2 employees. I was doing 4-5 presentations a week and shows every month, Debbie was doing as many radio shows as possible and mail shots only once a year! Now we employ 10 staff, have big premises, we’re on the verge of a big contract...” (Dee)

“Our turnover was around £14,000 a month when we started the programme, and now it's £22,000.00-£25,000.00. Achievements have been phenomenal. From the June Protégé we were putting out ads but they have improved so much, and also in regards to where we put them.

“I read some of my letters from the beginning and you don't realise by how many leaps and bounds your copywriting has come on. The knowledge, the support, the mindset, and the Alpha... The Alpha is the biggest result, we would not have had the big host-recipient... rating 50/10!!” (Debbie)

Debbie Shimadry & Dee Parsons
Directors
World Of Magnets Ltd

“We are £13,000 short of £1,000,000!! I actually believe I should never look back as long as I have the commitment to work on it...”

Kevin Denvir
Managing Director
Intersport Shetland Ltd

NOTE: There are many more comments but lack of space to fit them in here. You can see everyone’s comments if you wish... let me office know and they’ll send them to you.

Now, about my fee I have to charge for this Mega Home Study-PLUS programme

I have had to tear myself to pieces over what I should—and would—charge for a programme of this advancement and magnitude.

On one side of the coin (selfishly) I have to justify my time when I commit to any programme.

I charge (and regularly get) £3,000 an hour for telephone consultation, and £5,000 an hour for one-to-one counseling. My fee for a three-day programme like the Marketing Protégé is £3,500 per person, apart from odd times when I make an early bird pricing available to quick-off-the-mark responders (which I have only ever done three times in 8 years).

The five day Business Millionaire programme in December 2003 was £35,000 per company, no exceptions. Retainers for private consultancy range from £100,000 to £250,000 depending on the complexity of the project, plus 25-33 percent of increased gross profits I help the company achieve ongoing.

At these 'normal' fee levels, and with this intensity of one-to-one involvement you will receive from me personally each and every month, plus the quite mammoth filming activity and the HUGE library of DVDs you will receive and have as a lifelong resource, this magnitude of programme should be charged at £10,000 to £15,000—£834 to £1,250 per month—to justify the hundreds of hours I am devoting to it (I am investing over 740 hours to do the monthly programming, the 12 all-day events, initial and ongoing teleconferencing with you, extensive filming, Make It Really Happen web site materials, audio recordings, and supplemented materials and support that will be needed for the live group and Home Study-PLUS participants).

I assure you it would be worth every penny of that fee for you to participate in the Home Study-PLUS programme and benefit from what I am going to help you achieve, no matter where your organization is today.

You'd quickly overtake the monthly fee in substantially increased profits.

On the other side of the coin, I do sincerely want to make this breakthrough ‘LAP 2’ Home Study-PLUS coaching and mentorship available to you and similarly-committed business owners, because I know what it will do for your business, and how rapidly you will see tremendous increases in bottom line results as long as you actually apply each month's activities.

But I get the feeling from the hundreds of letters and emails we receive that many, many of you would sell your grandmother to participate in a Home Study programme like this, but she wouldn't fetch enough.

Many business owners feel they couldn't possibly afford the level of fee I should be charging.

I understand and respect that.

A good number of businesses participating in my Home Study programmes are quite small, either because they are fairly newly founded, or they are quite well established but haven't seen the degree of growth their enterprise is capable of achieving because they have only recently begun to apply my marketing methodology.

Because of this, I've decided to bite the bullet, and commit to you more than ever by making this ENTIRE Home Study-PLUS programme available to you for a low price that, if you don't take advantage of it right now, you should fervently question your commitment to business, being successful, and becoming truly wealthy.

I know you don't want to hear this, but I would be doing you a grave disservice if I kept it from you.

Your business performance will not dramatically improve unless and until you come to the point of realising that you must dramatically change the way you approach, market and drive your enterprise if you expect dramatic improvements in sales, profits, cash, and high achievement.

Look back at the pattern of your performance over the past year, or three years, or even 10 years. Are you in a much improved revenue position today?

Are you making 50 or 100 or 500 times more profit?

Are you considerably more cash rich?

Are you personally financially free today, or at least dramatically more wealthy than you were 1-10 years ago?

If your answer is “yes” to all of these, then I congratulate you. You probably do not need to participate in this Make It Really Happen “LAP 2” Home Study-PLUS programme.

But be frank, you probably cannot answer yes to more than one or two of these questions. Certainly that’s the feedback I am getting from the majority of business owners I talk to.

For this reason, I have decided that instead of charging what I should for this magnitude of Home Study coaching—£834 to £1,250 a month—I am going to make this 9-Phase, 12-month, film, audio, web site and teleconferencing ‘LAP 2’ Make It Really Happen For Your Business programme available to you for only a fraction of that amount… only £249 plus VAT a month (total £292.57)—for a programme that will make you considerably more than that each and every month, starting right away as long as you vigorously apply the blueprint, strategies, marketing techniques and mind set you'll discover how to apply.

Alternatively, you can save a full £500 if you pay for the programme in one go, making your total fee only £2,488 plus VAT for the complete twelve months of the programme.

Obviously, if you can comfortably do it, I will appreciate you paying the fee in one go. I act as a bank for many businesses who long to have access to my programmes and materials but who can't afford to pay in one go, so I give them easy payment terms and finance the no-interest payments myself. So if one reduced fee payment is possible for you, I will gladly accept your £500-reduced full fee of just £2,488 plus VAT.

But if you can't, I would hate it if you could not take advantage of these extraordinary Make It Really Happen “LAP 2” months just because I was asking for the fee in one go.

That's why I want you to take advantage of the easy monthly payments if you wish to. There is not a truly committed business owner I have ever met who can't manage an investment of £249 a month to make £2,000, or £3,000, or £7,000, or £10,000, or £50,000, or £100,000 more a month, or more.

Heavens, £249 is less than a month’s grocery shopping for many couples and families. It’s less than the cost of petrol for one salesperson… less than one decent suit… less than a third of the minimum wage you’d pay an office junior each month (which would be about £900 a month)… less than the lease payments for a pretty ordinary business car or van.

You decide whether a small £249 for this entire “LAP 2”Home Study-PLUS has greater value for your business than any of the above.

You will make substantial increases in revenues and profits—and set your business off on a new, powerful course of success—by implementing a fraction of what you discover in just the 2-Day, Kick-Off Strategy-Setting Sessions.

When you receive, and implement what you discover in the remaining 11 months of CDs, DVDs, materials and Gorman Ultimate Masterfile, your enterprise will quickly become almost unrecognisable as being the same business within a few months of action-packed business- and wealth-building.

I think you know that is true.

ONE OTHER THING

Please realize that this low, £249 a month fee does not do a lot more than cover my hard costs of putting out this substantial Home Study-PLUS programme.

But I am sensitive about the price you are able to afford.

Frankly, the first Make It Really Happen group showed such passion and commitment to be the best they can be, and build their businesses to the greatest heights of success—and for the most part achieved it—that I am humbled into making this considerably more involved ‘LAP 2’ 9-PHASE Home Study-PLUS programme available to you for the low £249 per month fee I've decided on.

It will my great pleasure to work deeply with you month-by-month and watch you soar way above every last one of your competitors in sales, profits, cash flow and leadership, and watch you amass a great deal of money for your business and yourself as a result of relentlessly driving your success.

The rubber hits the road
for you...
RIGHT HERE!

Be assured, you can now grow your business to any height-of-heights, prominence and wealth you want. You know by now that it's not your 'business' that determines the height of success you achieve… it's not even your particular range of products or services… it's you.

You can now achieve every open and secret goal you have for your enterprise, and for yourself—success-wise, recognition-wise, leadership-wise, excellence-wise, rapid growth-wise, and wealth-wise (both business and personal).

You will achieve these things and more when you now commit to achieving them—like a Jamie Baulch, an Anna Hemmings, a Steve Bennett, a Theo van Dort, a Paul Gorman (or whoever you admire and wish to emulate in business)—and when you implement the powerful marketing blueprint I will help you identify and actually achieve month by month.

I am ready—and now with this new ‘LAP 2’ actual achievement methodology completed—I am able to commit to you in a way I have NEVER committed to a group before, in this 12 month, 9-PHASE Business Development, Make It Really Happen For Your Business Mega Home Study-PLUS Programme that will change forever the role you play in business, the way you market your products and services, the way you see and identify opportunities in your business that your competitors don't see in theirs...

...the way you drive your business each and every week to levels of sales and profit performance you have never experienced before (despite your hardest efforts), and the way you highly ethically make money from your business each and every week that builds not only a large pool of cash resources and reserves, but also bountiful personal wealth.

Join this Home Study-PLUS group of like-minded, motivated, and above all committed business owner peers—plus me—plus a number of important (very important) special guest experts I have already lined up for you—in this extraordinary 9-Phase journey that will coach, mentor and actually build your business to the highest highs you want it to achieve.

It will be an honour for me to work with you as part of this Home Study group, and I promise you my full and passionate involvement in the building of your success, and the creation of your wealth and financial freedom.

One more important thing…

My 100%, Monthly, Plus 365-day, TRIPLE, Better-Than-Risk-Free Guarantee To You

This ‘LAP 2’ Home Study-PLUS programme is so powerful that I want to provide you with an almost totally irresistible ‘ETHICAL BRIBE’ to get it, listen to it, watch it, and actually apply as many of the wealth of marketing and multi-million pound growth strategies as you wish to—100% RISK FREE—before you ever commit to paying for the programme.

Then, if you decide to continue with the entire Home Study-PLUS programme, I still want to give you actual achievement guarantees that make it impossible for NOT to profit this year in a very, VERY big way.

Here is my 100%, triple, better-than-risk-free guarantee of actual, substantial increased business performance achieved for you as a direct result of you receiving and applying the powerful ‘LAP 2’ business-building methodology:

Guarantee Part #1: Register 100% risk-free today, with the first payment of only £249 plus VAT (total £292.57) by credit card online, and receive INSTANT (you receive an automated member link within 10 minutes of registering) access to the exhaustiveMake It Really Happen For Your Business ‘LAP 2’ Web Site including the £7,000.00, 1600+ pages, Gorman ULTIMATE Masterfile Resources Library!

Plus, you receive by post the complete CD and free bonus DVD set of the 2-day, Strategy-Setting Kick-Off event I did with 19 live participants within 7 days.

I want to give you a helping hand to get started as quickly as possible on this critical business-building journey, so I’ve decided to let you have this complete two day kick-off set (it’s a massive 13 CDs, plus 9 DVDs) for the same low price you get each subsequent month's one day CDs and DVDs thereafter, just £249 plus VAT.

My staff, the film crew, and my accountant are telling me I’m MAD not to charge £500 plus VAT for this two day collection, then £249 per month.

But listen. This ‘LAP 2’ programme is—without any shadow of doubt, not one inkling of question—the single most important thing you will EVER do for your product or service, success, business achievement, personal achievement and wealth—and I mean real, in the bank significant wealth.

I—and certainly not anyone else I am aware of in the world—have never discovered, developed and perfected a business-growth SUPER programme and methodology as powerful, success-certain, systemized, broad and deep as this extraordinary Make It Really Happen For Your Business ‘LAP 2’ programme.

If I was only interested in myself and ‘how much money I can make’ from this programme, certainly I would charge the proper £500 for this 2-day kick-off, 13 CDs plus 9 DVDs collection, and most certainly before I gave you complete, unrestricted access to the online £36,000.00 free bonus resource…

Remember… you get INSTANT access (within MINUTES of signing up online for the risk-free, 2-day, Super Strategy-Setting Kick-Off package) to the entire online resource, including my £7,000.00, 1,600-page Gorman Ultimate Masterfile Library, Ad and Sales Letter Gallery and more!

But my interest is more focused towards you gaining immediate value and methodology that will immediately and radically change your business for the good, forevermore.

I want you to get immediate access to this critical information and methodology because I know that the moment you apply it to whatever your business or practice is, you will experience a complete and utter change and improvement to the number of customer or clients you attract, your sales, profits cash flow and cash accumulation.

So, I'll shoulder the flack I’m getting from my staff, programme crew and accountant, and stick with charging just £249 plus VAT.

I think you'll agree, never before have you received THIS extraordinary amount and worth of business-building methodology, advice, case histories, live examples plus instant access to the most profit and wealth valuable FREE BONUS collection… all for just the reduced first payment of £249 plus VAT (total £292.57)!

The moment you receive your web access code, and then the box of 13 CDs and 9 DVDs a few days later— please—READ, WATCH and LISTEN, then ACTUALLY APPLY this wealth of material to your business or practice for a full 30 days without a commitment to paying or continuing with the remaining 11 months of the programme.

Actually follow the wealth of strategy-setting cases you see me creating with the live participants, then create a million or multi-million pound roll-out strategy for your particular and individual enterprise.

You'll see exactly how it's done, and how to create a iron-strong strategy for own business

This strategy-setting process ALONE will change your entire life, ability and performance in business

It's THAT important to what you're trying to achieve for your business.

The lack of a powerful and far-reaching strategy is also one of the reasons you have so far struggled to attain the growth and success you feel sure your business is worth.

The fact is: your business IS worth it!

Even without knowing you personally, I know that you wouldn't have read this far down one of my, admittedly quite long and informative letters if you were not good or even excellent at what you do, and if you were not 1000% committed to building for yourself a highly successful enterprise, and a lifestyle and level of personal wealth that naturally becomes yours with a successful business.

So…if, after a full 30 days of owning the two day kick-off 13 CDs and 9 DVDs collection, plus having unlimited access to the entire, HUGE ‘LAP 2’ web resource—including the full, 1,600 page, £7,000.00, Gorman Ultimate Masterfile Library, plus Ad and Sales Letter Gallery, plus numerous updates and further information added by me—you are not entirely in agreement that the MEGA strategy-setting concepts and processes you see me take each of the live participants through, plus the wealth of specific marketing advice, techniques and methods you discover, plus the online Accountability Diary (your critical success ‘driver’), plus the gargantuan 11 further months of hard-core business-building all delivered to you on CDs and DVDs with a wealth of new information and advice posted on the web each month for you will rapidly and continually increase your sales and profits by a greater amount than the reduced £249 per month fee I am making available to you…

…Will leave even your strongest competitors in an embarrassingly weaker position against you…

…And will actually (no theory allowed, please) enable you to build the business of your highest of high aspirations without the normal hiccups, flounders, cash shortages, marketing difficulties, frustrations and challenges business owners and professionals typically experience…

...Then simply let my office know by phone or letter within 30 days, return the 13 CDs and 9 DVDs and receive a prompt and courteous, 100% refund of the first £249 plus VAT you paid (or the reduced £2,488 full fee if you opted to save £500 by paying in one go).

My office will cancel your place on the rest of the programme, and you won’t owe a penny.

Having said that, you may continue to use and massively profit from the million pound business-building education you received from the 2-day, mega strategy-setting kick-off programme—plus the huge free bonus web resource—you had on risk-free trial for a full 30 days.

Yes, please use it and profit from it with my compliments. At least, that way, you will know by your sales and profit increases that you have received a tremendous value from me even though you decided not to take your business to the top with the remaining 11 segments of the programme.

Guarantee Part #2: I insist that your business MUST make more money not just in newly generated sales, but in actual additional gross profits than the low £249 monthly fee you are investing in this programme.

Frankly, if you fail to generate small additional gross profits of only £249 every month—£249 at the very, very, VERY least, and almost certainly, considerably greater sales and gross profits—as a direct result of the extraordinary ‘LAP 2’ information and methodology you receive in each month’s CDs and free DVDs, AND the additional advice, suggestions and case studies I post on the free bonus web resource each month, PLUS the critical coaching and mentoring segments I include each month, then—look—either your are not applying even 100th of the information you're receiving, or your business is the one in one thousand that this methodology does not apply to.

So Part #2 of my guarantee is simple:

If at any time you do not actually make at the very least £250-£500 in new gross profits per month, or even £1,000 or more in additional gross profits you realise you have made as a direct result of the LAP 2 information and methodology—then simply let my office know that you wish to CANCEL the programme from that point onwards.

Keep and continue to profit massively from everything you’ve received. Simply stop the programme at any month you feel you are not being shown how to add not just £249 or £500 or £1,000—but tens of thousands, hundreds of thousands, and millions of pounds to your turnover and profits, and to your personal wealth.

You can stop with just 24 hours notice, and you will not owe a penny further.

Guarantee Part #3: Finally, your ultimate guarantee of actual, dramatic increases in sales, profits, success and wealth:

If after the whole 12 months of the full ‘LAP 2’ training, coaching, mentoring, advising and counseling… plus 12 full months of access to the biggest ever, £36,000.00+ free bonus collection and web site resource, including the 1,600-page, Gorman Ultimate Masterfile Library online… plus the 12, live Hot Seat and Lightning Round teleconferences I’m putting on for you… plus gaining a wealth of mind set, business and marketing knowledge from the panel of experts I introduce you to throughout the year… plus numerous additional advisories, suggestions, case histories, and brilliant marketing manoeuvres I gift you (posted on the Members web site)…

…If after this extensive, 12 month, in-depth, breakthrough ‘LAP 2’ programme your business has not generated significantly greater revenues and gross profits—at the very least, an additional £3,000.00 in newly generated gross profits as a direct result of the Gorman ‘LAP 2’ coaching you have received (and, I expect, 10 or 100 times this amount, £30,000.00 to £300,000.00 or very much more)— and as long as you can document to me that you have applied at least twelve meaningful strategies, techniques or concepts I have introduced to you month by month, and you have actually used the online Accountability Diary for at least six of the 12 months, and show me that they haven’t produced quite glorious extra profits for your enterprise—then I will gladly and promptly refund the difference between the £2,988 investment you made, and the additional gross profits you have generated.

Obviously, in making you this triple, 100% guarantee of actual banked results for your business, I already know what substantial increases in sales revenues, profits, cash flow and personal wealth this breakthrough ‘LAP 2’ level of deep coaching and mentoring, and your acting on my monthly advice, mind set and marketing techniques, will achieve for your business, and for you personally.

So, actually, the 'risk' for me is almost inconsequential.

Nevertheless, I want you to know that your investment is 100% protected.

The only thing I ask is that you commit to diligently absorbing and applying the incredible information and methodology I'll be showing you to optimize your success and wealth during this ‘LAP 2’ programme—as much as I am committed to helping you achieve your highest-of-high goals, both business, personal and wealth.

That means you'll probably have to make some sacrifices to apply each month’s information.

It means you'll sometimes have to cancel or reschedule a party, or a holiday, or staff meeting, or supplier meeting. It means you are going to take your business—and your success and wealth in business—as seriously as it deserves you to—and as seriously as your customers and prospective customers deserve you to.

Is it worth you making these sacrifices to get to the top of your field, and to get wealthy?

Only you can answer that.

I believe it is.

If only you could see the bounties, joys, freedom and wealth that await you—quickly—when you drive your business to the top, even part way to the top.

I can't think of much worse than reaching eighty or ninety years of age, looking back at your life and business, and realizing then—when it's too late—that you didn't ever make and get the most out of it.

How much more demoralizing can it be to realize you didn't ever attain the success, and make the money and the fortune you could have made from your business… because you didn't spend those few extra hours a week driving it to the top.

And a fewextra hours a week is all it takes to make the difference between an average, quite low-performing business, and a business that soars to the top.

It's like sport. The difference between a champion and a player that never becomes a champion is, actually very small.

One winning ball separates the champion from the hopeful. One marginally stronger or faster stroke of the water separates the champion swimmer of canoeist from the hopeful.

One fractionally higher average soccer score separates the UEFA or World Cup champions from their competing teams.

It's the same in business. You don’t have to be a genius. You just have to be fractionally more innovative, fractionally more driven, fractionally more marketing-savvy, fractionally more attuned to a different mind set and you soar above 95% of businesses out there, in growth, success and personal wealth.

Mind set, powerful marketing strategy, and a no-holds-barred commitment to be the best you can be—to reach the top or near top of your particular field—these are the 'magic' bullets that every 'gold medal' achiever I know in business possesses.

When you decide to possess these qualities, success and great wealth come to you almost without thinking about it. Success, recognition, power and wealth come to you axiomatically when you commit to your business (and you understand what commitment to your business means) and when you invest in and apply the business-building methodology as powerful as this ‘LAP 2’ programme.

Finally, contrary to the myth that I hope I have dispelled in this letter, going to the top in business, and creating a fortune for yourself gives you greater freedom, more time, and more joy in every area of your life outside of business: your family, your friends, your social activities, your charity involvements, your travel, your 'lazy' time—not less time.

How?

Because the more you work on your business, instead of in it, and the more your enterprise works for you—a relentless moneymaking machine—then the more you relish it, the more creative and innovative it allows you to be, and the more you can enjoy the fruits of every other important area of your life without being constrained by a business that isn't performing at the level you want it to, or by a lack of sufficient money.

I think that's all I need to say at this point.

To sum up:

This is the breakthrough I am most proud of in 24 years of business.

Modesty aside, that says a lot. But I mean it. Substantial growth, competitive domination, and personal wealth is ready to be actually achieved by you during this exceptional Make It Really Happen For Your Business ‘LAP 2’ Home Study-PLUS year. It is my pleasure to be working with you through this programme and giving you everything I’ve got to help you make your business actually, tangibly reach the top.

Reserve your better-than-risk-free Home Study-PLUS place now. Simply fill-in your name and email address in the box below, then click the £249 plus VAT Risk-Free Trial button:

Register here for your 100% 30-day risk free trial of the mega, 2-day kick-off sessions (13 CDs, 9 DVDs plus instant access to the full £36,128 free online bonus resource)

Terms & Conditions

Or, click here for a pdf Registration Form, print, complete and FAX it to 01233 713240. Or, post it to Gorman Consulting, ‘LAP 2’ Home Study-PLUS, 212 Piccadilly, London W1V 9LD.

Or, if you prefer, call Hollie Wilson on freephone 0800 731 3198, or email her at hollie@bigsurpublishing.com and ask her to call you to arrange your registration over the phone.

Finally, here's the breakthrough business-building programme you want and need to actually (not theoretically) create substantial success and great personal wealth.

Yours truly,

Paul Gorman

P.S. Within 12 hours (or minutes when you register by phone or fax) of registering you have full access to the most exhaustive web site resource of powerful business-building techniques, including my 1,600-page, £7,000.00 Gorman Ultimate Masterfile Library, Ad and Sales Letter Gallery, and MUCH more!

P.P.S. Remember, get the complete, 2-day, mega Strategy-Setting Kick-Off event—13 CDs plus 9 free bonus DVDs—for just £249 plus VAT, 100% risk-free for a full 30 days. But hurry!

P.P.P.S. I insist that you rapidly generate more revenues and gross profits than the low £249 plus VAT you are investing a month in this programme, no matter what size your business is today (you will). The very first two days of strategies introduce you to so many million and multimillion pound ‘blueprints’ that you can’t fail to make you tens of thousands, or hundreds of thousands of pounds yourself by applying even one or two of them.

BUT… read my triple,100% guarantee of actual, substantial sales and profit increases above. Then sign up for your Home Study-PLUS place today!

Register here for your 100% 30-day risk free trial of the mega, 2-day kick-off sessions (13 CDs, 9 DVDs plus instant access to the full £36,128 free online bonus resource)

PLUS… by post to you:

The challenge was this

This has frustrated me to the point of explosion!

Two Programmes Led To This 'LAP 2' Breakthrough

Why is this?

No. Marketing alone is not the answer

What is 'your' part?

Quite a difference!

FREE BONUS PHASES 5-8

This time you won't!

ONE OTHER THING

The rubber hits the road for you... RIGHT HERE!

Is it worth you making these sacrifices to get to the top of your field, and to get wealthy?

How?

Register here for your 100% 30-day risk free trial of the mega, 2-day kick-off sessions (13 CDs, 9 DVDs plus instant access to the full £36,128 free online bonus resource)

This has frustrated me
to the point of explosion!

No. Marketing alone
is not the answer

The rubber hits the road
for you...
RIGHT HERE!