A PERSONAL RISK-FREE INVITATION TO TAKE YOUR
BUSINESS TO THE VERY TOP - FROM PAUL GORMAN
Saturday 19 July 2008
Dear Business Colleague,
It's
taken over 26 gruelling months of discovery, creation, planning, live-participant
testing, filming, recording, fine-tuning - and now -
It's launched!
This breakthrough Make It Really Happen For Your Business ‘LAP 2’ Home Study-PLUS programme finally puts an END to incremental growth in your business...
7 minutes from now you will have full access to the most exhaustive online £36,128.00 FREE BONUS package of 'Turbo-Charged' business-building materials and resources I've EVER put together, including:
 |
My £7,000.00, 1600-page Gorman Ultimate Master's Library of biggest moneymaking strategies, marketing techniques, methods, philosophies and tactics - plus my best winning ads, sales letters, and email campaigns - plus MUCH more - all on the Make It Really Happen For Your Business 'LAP 2' web site |
| |
£1,000,000+ Ad and Sales Letter Gallery online - here are how 21 of the richest companies create campaigns that generate multimillions - and how you can too! (no matter what size - even tiny - your business is today). |
| |
The simple yet critical results tool that virtually guarantees you reach the top - Paul's Online Weekly Action Calendar |
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Paul's ongoing latest advice, suggestions, and strategy breakthroughs added online each month. |
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Success Strategies That Build Fortunes Million and billion pound/dollar CASE STUDIES revealed month by month. |
PLUS… by post to you:
| |
72+ hours (6-7 hours a month for 12 months) of DVD bonuses that capture the extraordinary LIVE process I take 20 committed business owners and professionals through to create quantum leaps in sales and profits - plus how I engineer a personal fortune for each participant...you see every suggestion, every nugget of advice, every problem, frustration and full-blown challenge solved, every question answered and every breakthrough celebrated. |
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DVD Extras that let you in on the secrets that'll make you thousands, or tens of thousands MORE each month - Paul's 15-minute live Hot Seats with each participant, plus private moments and advice with Paul before and after each live event. |
AND...
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Twelve, 60-90 minute, live "Lightning Round" teleconferences with Paul - and sometimes a special guest advisor - get Paul's £3,000-an-hour advice about your particular business or profession FREE! |
That's
all on TOP of the full set of 6 programme CDs you receive
each month, plus written materials, and advice —this is the biggest,
broadest, most powerful Home Study University of actual, live business
growth EVER created.
And
I've priced it at a truly low, monthly
fee - it's less than your grocery bill - and there's
a reason I'm being this 'generous' with you...
Announcing:
Paul Gorman’s Make It Really Happen For Your Business ‘LAP 2’ ULTIMATE Home Study-PLUS Programme...
“The most powerful home study programme in the world today for the 'little guy' committed to building a successful, leading, profit-bulging and cash-rich business or profession, and a personal life of real business achievement, fulfilment and financial freedom.”
For
the first time—following
a massively successful ‘LAP 1’ programme 18 months ago—you can
now tap into—and profit massively from—the biggest and
most important quantum leap in business achievement methodology I have
created in 23 years.
Never before—ever, anywhere in the world,
by anyone—has a business achievement programme been developed that
makes it this easy, this practical, this rapid,
and this certain that you will ‘turbo-grow’ your
existing business—without the requirement to attend any live
event—and actually achieve your greatest,
most important desires, ambitions and goals for your enterprise, plus
personal and wealth goals you want as reward from owning a thriving business.
Finally, this breakthrough Make
It Really Happen For Your Business ‘LAP 2’home
study-PLUS programme enables you—working in the comfort
and privacy of your office or home throughout—to discover,
apply and generate substantial business advancement
and personal wealth, super-rapidly!
Get set to be introduced to the most powerful
myriad of business-building methods, mind set and technology I’ve
ever devised… get ready to reap rapid and ever-growing sales and
profit breaks month-by-month-by-month!
The Real Business Achievement
Enigma Cracked For You
It's
taken over 26 hard (long!) months, but I have now finally cracked the
enigma that—until now—has
left thousands of hopeful business owners desolate—still unable or
unsure of exactly HOW to build a successful, profit and cash healthy,
continually growing enterprise even though they are well-read,
well-informed and fully determined entrepreneurs...
AND...even
though the majority work hard, 12-16 hour days, six or sometimes
seven days a week, put every ounce of energy and effort into their business—live
and breath it almost 24 hours a day—yet still the majority (over
89 percent) do not manage to build an enterprise and business asset that'll
even keep them in retirement—and that's often after 10 or
20 years or more of full-on effort.
Why?
Think about it.
How hard and long have you worked at your business
so far? How successful are you? How rich are you?
For the majority of business owners I talk
to, the answer is “Not enough!”
Now YOU will finally discover how to turn your
enterprise into the guaranteed successful, high-profit, moneymaking machine
that it inherently is ‘bursting at the seems’ to be.
If You're Ready, Your Business Certainly Is
As long as you are committed to your success… as
long as you are serious about doing very well in business and
creating a fortune from it…
As long as you are—today—driven
sufficiently to insist on nothing short of shifting your business into
sales and profit turbo-charge—driving it to the
top (or very top) in your particular field—and enjoying the rich
financial reward, recognition and power that comes to you from owning
and running an affluent, innovative and fast-growing enterprise… a
business that customers revere and competitors respect…
Then I invite you to join an elite worldwide group of entrepreneurs (of all size, shape and category of business and profession) in this extraordinary Make It Really Happen For Your Business ‘LAP 2’Home
Study-PLUS programme that will rapidly fulfill your greatest ambitions
in business and personal wealth goals.
Introducing:
the most powerful business achievement programme on earth...
For the first time, you can now witness
—on DVD and CD—the
masterminding and driving of 19 committed business owners
and professionals...
Month-by-Month...
To explosive profit achievement, recognition, reward and personal wealth they never dreamed possible until experiencing this ‘LAP 2’programme with me
I’m holding nothing back in showing you how
to achieve the very same—or greater—levels of ‘hyper’ growth
in this Home Study-PLUS programme!
I have NEVER revealed to
this broad and transparent extent the exact process I take private clients
through that results in them experiencing quantum leaps in growth, power,
and prominence in their field.
I have NEVER shared to this
extent my most closely protected personal wealth strategies that make
business owners who apply them very, very rich.
I
have also NEVER exposed
the ongoing, month-by-month mind set, procedures, and processes I
imbue business owners, their staff and sales people with that drives
them to
consistently - super-perform - in their particular category,
and out-perform their competitors - day in, day
out - week in, week out - month in, month out.
For the first time in 23 years, I am allowing you to be privy to this ‘private Gorman world’ as a Make It Really Happen For Your Business LAP 2 home study-PLUS participant.
Best of all, you get immediate access—within
10 minutes of registering, 24 hours a day—to the most exhaustive
and powerful private client mind set mastery, marketing strategies, ‘Hyper-Growth’ tactics
and optimization methodologies FREE BONUS resource I’ve
ever dug so deep into my private files for— the entire
resource is online for you now, completely categorized for your easy
access to the most critical information you need right now to give your
enterprise a gigantic surge in sales, and at each moment of your growth
journey.
You watch me demonstrate to
each live participant business how to apply the quickest and easiest
growth strategies to his or her business, and then apply them
to your own.
Month-by-month you get to be a fly-on-the-wall (watching the bonus DVDs) as I work with each business owner to drive his or her enterprise to massively geared-up sales, profits, cash flow, market dominance and net worth.
You watch what I do to create super-charged, moneymaking workhorses out of every business at the live sessions—then you adopt, apply and profit from the same techniques for your own.
Never before has a training methodology been created that makes it this clear, this do-able, this logical, and this practical for almost ANY fairly self-driven business owner or professional to actually turn their existing business into a rapid, unusual, wealth-generating success.
Get
ready—starting right now—for sales, profit and wealth performance
you and your business has never seen or believed possible before.
8 Breakthrough Phases That Drive Your Business Through The Achievement Roof
This is the ULTIMATE, 8-PHASE, mega-fine-tuned Make It Really Happen For Your Business ‘LAP 2’ Home Study-PLUS programme that finally makes it realistic for you—with my help—to take your revenues, profitability, cash and personal net worth to through the roof—or even to the stars—within just 12-18 months... working with the programme entirely from your office or home.
Plus, I have put together the biggest FREE BONUS collection of materials, DVDs, advisories, case studies, private company Hot Seats, Best-of Consultation Transcripts, plus 12 monthly live Lightning Round teleconferences—a real £36,000.00 worth of bonus materials for you—I have ever made available.
I am dropping virtually every other project for the next 14 months to ensure every live AND home study-PLUS participant actually achieves the highest level of ‘hyper-growth’—a level that will set you up for a lifetime of extraordinary business success and wealth.
I am investing a quite gargantuan amount of personal time and money into providing the most exhaustively informative, fascinating, broad, deep and—most important—powerful and tested business-building methodology the business world has ever been exposed to.
I
want you to gain the absolute most from my effort, investment in
you, and this ‘advanced’LAP 2 methodology.
So, if you are dead-serious… if you are ready to super-charge your business performance like never before, please
continue to read this letter carefully now, register today, and begin
your LAP 2 programme—within 10 minutes.
Here Are The Details
The
entire, 13-month programme is being filmed by director Arran
de Moubray (Arran has produced, directed, written and edited
documentaries for BBC1 and Channel 4, directed large budget commercials
for Nike, Mercedes, and Bulgari; and was commissioned
by George Harrison for a year-long photography project) for a series
of 36 DVDs I'm gifting you as part of the £36,000.00
free bonus collection.
This
'LAP 2' Make It Really Happen For Your Business is the
largest programme I have ever created - and I'm putting my neck on the
line
for it, on film!
I
absolutely have to help you and every other home study-PLUS
business owner and professional create major sales and profit breakthroughs
during these 'LAP 2' months.
If
I fail to give you every ounce of mind set, business-building, strategy,
marketing, moneymaking and competitor-beating knowledge and actual methodology
you need to thrust your enterprise from where it is today, to the moon,
or even to the stars, then the film project falls flat on the ground
- and
I lose face!
If
you are at the point in business where you very seriously wish to grow
dramatically (if you for some reason wish for only incremental growth,
don't register for LAP 2!)...
Where you are not only 100% committed to your success and growth, but 1000% committed...
Where
you have logistical growth capacity but don't know how to achieve rapid
growth and market domination from it...
Or you're frustrated and stuck where
you are, not knowing how to lift above and way, way beyond your current
revenue and profit performance...
And you are biting at the bit to discover how to realistically achieve the kind of geometric growth I am famous for creating in private client businesses, and how to apply my most powerful strategies, tactics and moneymaking techniques to your own business or practice...
PLUS you
relish the idea of actually watching the process I take each live participant
through on the free bonus DVDs I send you from each month's live summit...
Then
I invite you to join this Elite 'LAP 2' Home Study-PLUS
programme - on a film, audio, written materials, and gargantuan
web resource journey of discovery and action that will rapidly change
your fortunes, make your enterprise the height of success you have
always wanted it to be, and set you up for a lifetime of achievement
and a level of personal wealth that will leave you financially free
(abundantly) for life...as long as you actually apply
what I'll show you each month (you'd be crazy not to).
My FRUSTRATION at the majority of entrepreneurial achievement
out there led to the most
critical business breakthrough I've
ever created
I'm not boasting.
In
fact, I'm admitting a failure of mine.
It
took me far too long to understand WHY the majority of business owners
FAIL to make much of their enterprise - even after years of work and
bucketsful of determination.
Frankly, creating a programme, marketing methodology and systemized process that actually enables you to achieve substantial business and financial success on your own has been an enigma for years.
No one in the world has cracked it.
And I never cracked it until last year.
The challenge was this
Hundreds
of thousands of 'how to' books, audio programmes and seminars are
bought each year worldwide. Some (not all, by any means) contain good
information and worthwhile business ideas. Some contain excellent information
from business innovators and leaders who walk their talk.
Yet, very
few entrepreneurs - about 2 percent - apply the
information they gleaned.
Every
book, audio set and home study programme claims to be
effective. The fact is, none are. Or more accurately, the best are - to
the point of around 2 percent.
That's
NOT effective from where I stand!
The
hard truth is this: Not one programme I have found - including,
shamefully, my best until
now - are actually acted on, applied and brought to fruition by
more than about 2 percent of entrepreneurs left to their own devices.
This
has frustrated me
to the point of explosion!
When you invest in almost any of my programmes, you are taken through an intense business-building training that provides you with the mind set, marketing, philosophy, concept and technique you need to create a business substantially larger than the day it was when you started the programme.
But
very few - left to achieve it on their own - manage to
apply and profit from the powerful approaches I reveal to them.
The 2 percent that do, create dramatic increases, impressive market domination, and invariably build small or large fortunes for themselves.
So
I withdrew from giving programmes for almost a full year. Personally,
I couldn't continue giving programmes that I knew hardly anyone would
actually act on.
I
became obsessed with creating
a programme methodology that makes it realistic for a business owner
like you—the ‘little guy’ who has a big idea
and a big dream—to have access to a home study methodology
that providesFAR MORE than ‘just’ marketing
strategies and techniques, but includes EVERY critical facet of my success
and wealth mind set, marketing skill, philosophy, technique, tactic and
concept—right down to the tiniest detail of how it's actually achieved.
Plus
make it almost automatic that they discover and develop the inner motivation,
self-drive, self-confidence, and actual ability to do for their business
what I am able to do for private client businesses - the reason
most entrepreneurs fail to build outstanding enterprises, and fail to
build fortunes.
Two Programmes Led To This 'LAP 2' Breakthrough
My work with the Business Millionaire group (December 2003 to August 2005) plus the first Make It Really Happen For Your Business group (August 2004 to July 2005) solved this enigma. I developed the most extraordinarily powerful home study programme methodology that enables the average business owner (the 98 percent) to actually achieve super stardom, generate ‘gold medal’ revenue performance, plus profit AND personal wealth results to a degree never before achieved by anyone, anywhere in the world.
It has been the most arduous, fascinating and revealing two years in my 23 years in business!
Here's what emerged:
It is almost impossible for an entrepreneur to break through the marketing, mind set, self-belief, and self-drive barriers that tether him or her without far different and more advanced—yet easy to adopt (‘easy’ is the key)—training, support and mentorship than you get from a 1-5 day programme—even my intense, 16-hour days, 1-5 day programmes.
Even monthly Hot Seat teleconferences help only slightly on their own.
It probably surprises you to hear me say that. Many of the business owners reading this have experienced a year or more of my Hot Seat calls and gained great benefit from them.
But,
I'll wager that if I asked all those who've participated in these
tele Hot Seats, only one or two percent will have actually and fruitfully
applied the growth keys I gave them.
The rest will be doing incrementally more than they were a year ago.
Why is this?
It frustrates me that the majority of entrepreneurs settle for only a fraction of a fraction of the achievement they could easily make their own.
The
truth is, unless you are among the two percent (or so) who inherently
have these developed traits, I don't care how many training programmes
you invest in, you will still find yourself struggling to achieve
the growth and build the wealth you desire.
I used to be one of the 98 percent
who struggled to achieve
Just in case you haven't heard, I
didn't have what it takes in the early days.
I
had to learn the hard way. I made more mistakes than you'll probably
have the opportunity of making in a lifetime in business (I made them
big and fast!).
If you are not ALREADY at the top of your game, or a long way forward...
If you are not ALREADY wealthy, or well on your way to being wealth... then
The chances are, you don't have it, either - at least, not totally
It's not because you are
less capable or less able to build a million or multi-million pound business.
It is because it is VERY UNLIKELY that you were brought up with an entrepreneurial, possibility-founded, money-abundant realisation and mind set.
The great majority of people are raised, and educated, to believe in limitation, hard slog, luck and lack.
My recent “Setting A Trap For Money In Your Business” letter revealed that achieving success and wealth for yourself have nothing to do with hard work, having to break through limitations, or relying on ‘luck’.
All
the success, wealth and fulfilment you desire in business is right
where you are, ready for you to accept and ‘take’ by releasing your
talents and allowing your business to grow. But you don't believe
or understand why this is true, so you spend your business life tethered
by false limitation caused by erroneous belief systems.
Success,
wealth, and real achievement are the
'fruits' of MINDSET FIRST
--
Then marketing
Powerful marketing is critical. In theory marketing (and logistics skills) are all you need once your intention towards the customer is right, and your product or service provides genuine value and benefit to the customer).
But... if
marketing skills alone were
actually all that's required to build an outstandingly successful, cash-rich,
market-leading enterprise, why haven't you—and thousands
of others—achieved it as yet?
Why didn't I achieve it in the beginning?
If you have invested in even one of my audio programmes or Home Study
sets, you know more about how to market your enterprise than any other
one thousand businesses you care to pick out of the phone book.
No.
Marketing alone
is not the answer
Here's what I have discovered it takes
to virtually guarantee you will grow your enterprise into a million or
multi-million pound, unstoppable growth success:
It takes a systemised series of
in-depth entrepreneurial AND business development sessions spanning months.
The sessions have to begin with a deep and broad analysis of your business as it is today. Then they have to provide for you a powerful blueprint strategy of step-by-step growth leaps that take you from where your enterprise is today (no matter how large, medium or tiny, or how cash-rich or cash-poor) to the height of what you want to achieve market domination-wise, money and wealth-wise, success-wise.
Then they have to explain how you put in place an internal system—customised for your particular type of business or practice—that makes it virtually impossible for you and your staff not to achieve 2 to 10 times greater sales, or more, in a short number of months.
It takes mentorship. It takes driving forward and up every week by you, with ongoing input and advice from me. It takes accountability. It takes encouragement and motivation.
It takes no holds barred, 1000% commitment from you—and from me to you—to achieve worthwhile growth in just months, not years or decades.
But it can be done, and done surprisingly rapidly when you apply this advanced entrepreneurial and business training.
It takes an entire—and substantially comprehensive——series of growth processes and strategies, with specific steps and stages each and every month—not a short, one-off, 1-5 day event that leaves you in the cold the moment you get back to your office.
This is the secret ‘formula’ I discovered and developed that enables almost any business owner or professional, selling almost any category of products, services or treatments you can think of, to create dramatic growth and real wealth for him or herself.
This
elite ‘LAP 2’ Make It Really Happen For Your Business Success,
Wealth And Leadership ‘Hyper-Gearing’ No Failures, Achievement
Programme is the super-advanced, in-depth home study training I have
always wanted to make available—but frankly, never felt ready or
able to, until now (I am talking about a considerably more advanced home
study methodology than anything I have made available before—or
anybody else has ever made available).
Finally, I have cracked the success, personal achievement and wealth code that releases your ability to actually create astounding growth—and it doesn’t matter what you sell, or who you sell it you—IT WORKS.
At last, I have discovered how—and what it really takes—for almost ‘any’ business owner or professional to participate in a training, mentoring and support programme at home or office that produces—almost identically—the level of dramatic growth achievement I am known for ‘pulling out of the hat’ for private client companies.
The missing pieces of the achievement code have been created, fine tuned and geared up to a level that excites even me!
This ‘LAP 2’ Make It Really Happen For Your Business is founded on last year’s Make It Really Happen -- (which produced more success breakthrough after breakthrough, large revenue increases, and permanent growth systemisation than anything else these business owners have tried... EVER (see their comments later).
The 8 Phases -
Follow Them
And Get EVERYTHING
You Ever Want From Your Business
I have created an 8-Phase, 12 month, multi-medium home study training ‘mega event’ that will dramatically increase the size, revenues, cash flow, profits and market position of your existing business, and make you a considerably wealthy man or woman more rapidly than any other home study I have put out.
But,
it's not all roses...
You have an active role to play!
What I have discovered—and what I have now, modesty aside, formed into the most powerful actual achievement and personal wealth development programme the business world has ever known—is nevertheless impotent if you do not now—today —1000% commit to your growth, your success, and your wealth.
I have—these last two years—developed the most powerful achievement methods you can tap into and use to create almost any size and wealth of business you seriously desire. But if you fail to do your part you will waste your opportunity... even with this mega powerful programme.
What is 'your' part?
First, 1000% commitment to your achievement. A no-holds, no-questions, no-excuses approach. If you have a minor, or even more serious set-back (which three of the first Make It Really Happen group did), then your approach—with the programme’s help—must be:
“Good! All this set back is, is
an opportunity |
And
don’t worry, I won’t allow you to have a serious set back;
each growth step you create is structured to be low or no risk (full
instructions are provided about how you achieve this).
Put differently, the secret is to create high upside leverage; low or no downside financial or logistical risk, every step you take.
NOTE: You listen to and see (on the free DVDs) the masterminding process I take each live participant through to solve every challenge or frustration they experience. You also see and benefit from the immense brain trust of the peer group helping and advising each other business.
It's
incredible!
Believe
me, your ‘live’ peers at this level of committed programme
are like having a board of high-level directors constantly at your disposal,
helping you through every stage of your growth. You won't find a group
of business owners and professionals who understanding more about you,
and what you are going through as an entrepreneur.
You'll
tap into more successful ideas drawn from cumulative decades of business
expertise than you'll
probably EVER be privy to again in your career. This ‘LAP
2’ group are phenomenally smart, experienced and generous in
helping others succeed to the same high level.
Second, you must commit (to yourself) to acting on the 12 monthly, ‘drive-your-business-growth’ home study CD, DVD, materials and web resource Sessions you receive.
This is critical to your greatest and most rapid growth achievement.
Yes, it involves a commitment of time and action by you, and your staff.
But that small, monthly investment repays 10, 50, or 100 times every month as you mastermind ongoing actual growth, sales and profit leaps, driving and preparing your enterprise for the next substantial level of revenue and profit performance each step.
It's interesting. When
Jamie Baulch (UK 400 metres Gold Medallist) and Anna Hemmings (UK flat
water canoe Gold Medallist... by the way, Anna just won TWO new
gold medals!) spoke at my Advanced Marketing Protégé Programme,
they shared with the group how they think nothing of regularly traveling
the length and breadth of the country, and abroad, to attend meetings,
trainings, coaching.
Why? Because they are committed to their success... They are 1000% committed to dominating their fields THEIR COMMITMENT AND ACTION IS WHAT MAKES THEM
GOLD MEDAL CHAMPIONS...
Your commitment and action will likewise make you a ‘gold medal’ business achiever
Almost all high achievers (not just business achievers) do the same. My friend Theo van Dort—walking around with £9.4 million in his pocket—was one of the very few entrepreneurs who continued to travel the most, attend more events, and apply more of what he learned to every enterprise he was involved in.
Why? Because
he was a high achiever. He refused to ever perform or conduct himself at a lesser level.
Doesn't that tell you something profound?
You bet it does! Theo (who very sadly recently passed on) was always fully committed, fully proactive, fully willing to jump in his car or on a plane to get to an event or meeting of importance anywhere in the world.
You must adopt the same attitude if you also want £9.4 million in your pocket, or whatever large amount you want.
Learning, driving your business, masterminding opportunities, solving problems, creating growth leaps... all of this is not achievable while you’re churning away ‘in’ your business.
It is only achievable when you devote time to a business-building education that will enable you to imbue your enterprise with strategies that almost automatically attract far greater numbers of customers or clients to you, and drive your revenues, profits, cash continually and substantially upwards month after month after month.
It is this working ‘on’ your enterprise AND YOUR MIND SET that creates certain growth.
Even if you are a tiny business, and have to for a short while continue to work ‘in’ it during a period of new growth... that is okay (and quite normal for many small business owners).
But it is critical that you invest some time on a
business growth education and support system that will quickly lift you
above the need to continue working in whatever it is you sell... and
really not getting anywhere worthwhile.
My
suggestion: you will benefit most by taking one day per month
to listen to or watch each month's materials - like the live participants
are doing.
That's what champion achievers
are made of. That's what you prove you are made of when you
commit to these 12 monthly home study sessions. I can predict your
success when you commit to actually implementing the specific growth
activities the home study reveals each month—which is the third part you must play.
If you will commit to these three parts—and believe me, you receive the most powerfully effective business growth instruction, materials, advice, support, drive, mentorship that has ever been created by me or anyone in the world... plus occasionally a ‘kick from behind’ from me if I think you are not optimising your opportunity—then I welcome you as a home study participant in the most formidable business-building journey of actualised achievement you will experience in your entire career.
The
bottom line: You cannot fail to grow considerably these next
12 months as long as you don't fail yourself.
The reason is this: You will never—from anyone, anywhere in the world—receive this level and depth of business-building education, methodology, support, mentorship, and powerful marketing technique that will actually drive you and your enterprise through the revenues, profits, cash and wealth roof.
TAKE A LOOK:
...12 months of strategy-setting, marketing makeover, brilliant tactical manoeuvring, powerful cash flow engineering, rapid revenue and profit increases, logistical build-up, staff handling, competitor out-witting, problem solving, and opportunity achieving—with my continual advice, guidance and mentorship in the most comprehensive and broad CD, DVD, material and web-based home study programme ever created:
PHASE #1: Initial Mind Set and Opportunity-Identifying Session—In-Depth Questionnaire.
You start with an intense—it's
highly revealing—exploration of your business as it is today, how
you achieve the level of revenue you are currently doing, and—most
important—the opportunities your business harbours to generate
considerably greater sales, profits and market leadership.
You
listen and watch me explain how to do this on your first set of CDs and
free DVDs. I've just finished filming an additional, special
segment for you, to share with you what I look for when I interview a
business owner, and how I extract from him or her the critical information
I'm looking for—that even they don't realise are the ‘key
drivers’ that will lead them to achieve dramatic leaps in revenue
and profit performance.
I
have not before revealed this amount of detail about the specific process
I developed and refined over twenty-four years to identify a company's
truest and greatest hidden assets and performance levers.
Every
company's got them, yours
included. It's just that hardly anyone knows what they
are, or how to release them.
This first extraordinary, 2-day CD and
DVD session is worth £10,000.00 to £1,000,000 or
more, alone... it contains the entire secret you'll use to identify
and create your million-pound or multimillion-pound roll-out strategy.
Notice, I said a minute ago “the opportunity ‘you’ have,” not what your ‘business’ has.
This is very important for you to understand.
All opportunity lies within you. You are the key. You are the visionary, the innovator, the creative individual with dreams and plans for the evolvement of your enterprise.
The entire secret of substantial business growth is actually all about you, not 'your business'
That
is why one individual, like Richard Branson let's say, is able to launch
and make a success of an airline business, when others like Euro jet
(the Kent based, cut-price airline) fail.
Is
it - the airline business - that becomes a great success, or fails?
No,
it's the individual running it!
So your initial business exploration and opportunity identification is more about you than your business. Certainly, you want to and need to understand your business from a ‘Gorman’ perspective, but you also want to understand yourself from a ‘Gorman’ perspective!
I want you to better understand and revere what inspired you to start your enterprise, what drives you, what holds you back, and what you truly want from business and from your life, and why it is critical to your success.
Then you'll find you are suddenly able
to kick-start the process of drawing extraordinary success to yourself,
no matter what type of product, service or treatment you sell.
NOTE: Sometimes this exploration process will unearth a longstanding desire you have to start a different business.
It happened on the last Make It Really Happen. One participant who was selling watches -- and hating it -- decided after we had talked about what his real, deep-felt passion in business was, to start a niche travel company that specialises in rejuvenation holidays to Kerala, the paradise south-west corner of India.
Quite a difference!
But watching this man come out of his ‘shell’, learn to believe in himself and his dream, and see the vision of his travel company take shape was—and is—a marvelous thing.
The company is now on the verge of booking the first trips, and this man is happier, more fulfilled, and sees a greater and more glorious future than he ever has in the past.
Let me say, entirely changing your business is unusual (all other participants grew their existing businesses), but I want to warn you that it is possible, and occasionally advisable if running your existing enterprise leaves you unfulfilled.
The reason?
You must be passionate about the product, service or treatment you make available if you expect to build a substantial, dominating business asset and personal worth.
You must enjoy what you do. Only then can you do it well. Only then will you be able to extend the value and result that makes customers flock to buy from your business.
PHASE #2:You Listen To and Watch The Process As I Take The LIVE Participants Through Their ‘Hyper-Gearing’ Strategy-Setting Sessions At The 2-Day Kick-Off Event We Did 15th, 16th November, 2005.
Here is where you see first-hand how to dig revealingly into your existing business activity, analyse every important detail of what you are doing, identify your greatest and most rapidly achievable opportunities to hyper-blast your growth, then set the strategy that will systematically drive your enterprise forward and up week by week by week.
These intense, 2 days of strategy-setting development sessions you witness show you how to form your own million or multi-million revenue increase blueprint.
I help you identify and set in concrete the precise roll-out plan, every philosophy, and marketing tactic and technique you should put into place to achieve your goal, plus a contingency plan if any part of your blueprint fails to deliver results at the height of performance I show you to expect.
These are two exhilarating days that will change the entire way you understand, approach and drive your business.
Multi-Million Pound Mega- Strategies Revealed
The opportunity of watching me work directly with twenty different businesses creating million and multi-million pound master strategies is a business-building education that is realistically worth a minimum of £5—£30—£100—£300 million or more.
You watch exactly how it's done.
You watch me analyse each different business, one by one, and quickly unravel a—so-far hidden—but now emerging master strategy that runs into millions of pounds of new growth.
You
watch me dig deep. You watch as I often have to ‘prise’ opportunity
out of the business owner—not that he or she isn't pulling at the
leash to see it, just that people are not used to thinking with an entirely
unfettered mind.
When they do, opportunity leaps out in front of their eyes like a rabid hound-in-a-box.
You see the “Aha” moment on almost all of their faces, as they suddenly ‘get’ the opportunity, and realise it always existed for them!
First
watch how it's done,
Then do it for your own business
The
reason I've decided to share this extraordinary strategy-setting kick-off
event is that I want you to understand you and your
business at a deeper level, a level you've probably never
thought at before.
Plus I want you to understand the values, benefits and advantages you make (or don't yet make) available to your customers or clients.
As you them, your mind will start whirling
with potential for your enterprise. You'll identify tens of thousands,
hundreds of thousands, and millions of pounds worth of untapped potential
your business has hidden in it, and available to it, right now.
I also want you to understand your logistics, and when you might want or need to expand into larger premises, hire additional staff, invest in further machinery… whatever.
Then
you'll identify the one to three strategies that fit your individual
business, that will unleash the quickest, easiest, and greatest
immediate sales growth, plus a entire roll-out strategy to produce
your 'big' breakthrough over the next 13 months.
You discover how to create the most powerful marketing and positioning, with an Action Plan For Month #1.
A detailed Action Plan.
That's the key. You and your staff need a day by day, week by week, clear-cut set of activities to perform, and a rigid commitment to performing them by each target date you set.
I will show you how to code, track and compute every activity and the result it produces, so that you quickly discover which activities generate the highest and quickest sales and profit increases for your business.
As you now realize, by ruthlessly demanding the highest performance from every activity, every pound and every effort you and your staff put into your business, you rapidly discover the one or three or five activities that attract multiples more customers and multiples more profits than others.
For the same marketing expenditure and the same effort you are putting in now, you can engineer up to 10-fold higher sales and profits, often more
This potential—it is lying in your business right now; it always has done and always will do—is what I show you how to look for in this first, 2-day Home Study-PLUS session, and you'll find more than one!
This business and life-changing, kick-off session will provide you with a critical roll-out Plan of activities to perform during the first four weeks, realistically planned so that you and your staff are not overloaded, but optimized to enable you to almost instantly move your business performance forward and up by a meaningful and exciting increase in sales this first month.
Plus you receive up to 20 additional, finely detailed master action plan blueprints from my sessions with the live group. This is like being given the keys to a major gold mine, with permission to mine as much as you want for the rest of your life!
There are hundreds of broad, fascinatingly powerful yet simple strategies that reveal how to rapidly add tens or hundreds of thousands of pounds to your sales charts. Never again will you sit and wonder how to grow your business, how to identify and ethically exploit its greatest and most rapidly achievable opportunities, or how to quickly elevate to a position of leadership and wealth in your field.
Hundreds of answers and brilliantly simple but powerful tactics are contained in these kick-off CDs and DVDs.
Get ready for one of the most mind-expanding, money-making, intellectually fascinatingly, success and wealth-building days of your entire business career.
PHASE #3: Watch the analysis of Month #1 results for the live group, and how they are ‘driven’ to grow and to optimize their sales and profit performance right from the get-go.
Critically, you watch as I make each live business owner accountable for his or her performance during the month.
This is where the buck stops. This is all about actual, meaningful performance—nothing less!
The accountability segments I take each business through—which you go through each month for yourself—is your, your staff's and your business's bottom line yardstick of performance.
Like Jamie Baulch and Anna Hemmings said, you always have to know how you are performing, what to improve, and by what measure you need to increase performance.
This monthly process of accountability, and measuring your performance, and having me has proven to be an almost priceless benefit of Make It Really Happen For Your Business programme.
Watch as I get the live group to suggest and help each other create ways of increasing every important element of their performance, and masterminding more strategy and additional techniques each and every month, then apply what you see the live group do to every area of your business you want and need it most.
I
didn't tell the live group until I ‘hit’ them with it, but
I upped-the-anti for this filmed, ‘LAP 2’ programme. What
I developed will finally drive you to super-achieve, not
by incremental levels, but at champion, millionaire levels, month-after-month-after-month.
Let me assure you, as you watch this team of committed business owners, and you have a mentorship, coaching and support Home Study programme working for you at
this deep and broad level, nothing can stop you driving your business forward and up by dramatic increases that not one in a thousand 'average' business owners will understand or find possible to achieve.
PHASE #4: 11 further, monthly, full day live events on CDs and free DVDs to really drive your business... to ensure you achieve, grow, out-compete, continually engineer and accumulate cash, substantially increase revenues, build profits, establish large, tangible asset value, and create personal wealth, freedom and power from your enterprise.
I am not going to attempt to describe Meetings #4-13 because they are 'group' led. Each session focuses on the live group, and what each member individually needs most that month.
You
witness a wealth of hard core, fast-paced strategy-building, marketing
methodology, encouragement and motivation, problem solving, my best-reasoned
answers to marketing and mind set questions, the 'Gorman' mind set, plus...
well, you'll see it as you get it each month!
For
instance, one month there are dozens of questions on how I write
ads, sales letters and emails, and you'll see me flow out copy live
for the group every time they need it. You will get hundreds of ideas
for your ads, sales letters, brochures, web pages, emails,plus
your salespeople.
You might need further explanation of an approach you have tested, and now want greater results from. You might have tested a number of approaches and now want suggestions on which one has the greatest likelihood of rolling out and producing big business.
You might want my advice on how to out-wit a competitor who fancies his chances against you. Or a competitor who thinks low pricing is the way to dominate your market and out-do you (he's wrong in 99 out of 100 cases).
You might want—and probably will at some stage throughout the 13 months—my suggestions on staff, logistics, advertising, merchandising, brochure creation, building a powerful conveyor belt strategy for your particular business, web landing pages or fully fledged sites, email marketing… whatever it is, will be covered for you… in practical, results-oriented sessions that will give you concrete answers and concrete methodology to go back and implement.
Read
the comments by the first Make It Really Happen... group to
discover how critically valuable these monthly live events were to their
achievement. You'll find them to be the same priceless
value in actual bottom line, substantial growth achievement and performance.
FREE BONUS PHASES 5-8
FREE BONUS #1 (Phase 5): Private, Participant-Only Make It Really Happen For Your Business Gorman ULTIMATE Masterfile Resources Library Web Site.
I have scoured deeper than ever into my private files to make available to you
the largest collection of marketing resources, ads, sales letters,
brochure copy, web copy, email campaigns, complete conveyor belt marketing
campaigns, million pound strategies, actual marketing techniques that
blew competitors deep into the dust, private consultation transcripts,
brilliant marketing solutions transcripts, and a complete wad of tactics
and actual copy not a person in the world before has seen (apart from the private clients I created or wrote it for, and me).
This
private Make It Really Happen web site is your 24-hour, 365
day growth hub. I'm also adding last-minute thoughts, ideas, strategies,
and solutions to the site each month.
This is a LIVE Gorman resource that, modesty aside, is worth ten times the entire Home Study programme on its own.
Use it!